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Euroleague Basketball launches campaign for integration, against discrimination

Turkish Airlines EuroLeague stars have come together to deliver a message: #NotInMyHouse
Watch the campaign video HERE

Euroleague Basketball has always stood for integration and against any kind of discrimination and violence, believing in sport and in basketball as a great tool to unite people regardless of their gender, age, sexual orientation, race or religion.

Jaycee Carroll (Real Madrid), Nick Calathes (Panathinaikos OPAP Athens), Charles Jenkins (Khimki Moscow Region), Nemanja Nedovic (AX Armani Exchange Milan), Vassilis Spanoulis (Olympiacos Piraeus) form a starting five that, coached by Zeljko Obradovic (Fenerbahce Istanbul), represents and gives a voice to all players and coaches in the EuroLeague to embrace diversity and respect, both on and off the playing court.

The campaign is powered by Euroleague Basketball’s community programme One Team, that uses the power of basketball to integrate communities. The programme, which has Turkish Airlines as its founding patron and Special Olympics as its proud partner, unites all 40 EuroLeague and EuroCup clubs in a coordinated effort to improve the lives of individuals in risk of exclusion within their communities by teaching them life skills through the sport of basketball that can have a real impact on succeeding in their effort to integrate themselves in the society. The One Team programme currently operates in 16 countries with 106 community partners, has had over 16,000 participants in recent years, and its message is supported by 169 ambassadors, including many Turkish Airlines EuroLeague and 7DAYS EuroCup players.

The #NotInMyHouse campaign invites all fans to join Euroleague Basketball, its clubs, its players, its coaches and its officials in the mission of acting as a powerful speaker to battle any kind of violence and discrimination in the sports arenas and beyond. 

Euroleague Basketball is a global leader in the sports and entertainment business, devoted to delivering superior clubs European leagues under a unique and innovative organizational model. Owned and managed by some of most successful and historical clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and 7DAYS EuroCup, as well the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament. Euroleague Basketball competitions bring the elite of European basketball to all five continents with broadcasts in over 210 countries and territories, and to the entire sports community through its OTT platform EuroLeague TV. EB also organizes a series of community and educational programs. Its ground-breaking corporate social responsibility program One Team features 40 clubs that have already made a difference on over 16,000 participants lives. Its Sports Business MBA trains future professionals in sports management.
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