PRESS RELEASE |

Lithuania Travel becomes Final Four partner

Euroleague Basketball is delighted to announce that Lithuania Travel has joined our family as an Official Final Four Partner. Lithuania Travel is the national tourism development agency for Lithuania, which made it a natural addition to the EuroLeague family of partners since the 2023 Turkish Airlines EuroLeague Final Four in Kaunas is among the most popular weekends on the sporting calendar.

Lithuania's people are warm and welcoming and visitors can experience the country's vibrant culture through plenty of experiences and events. From the charming Old Town of Vilnius, a UNESCO World Heritage Site, to the picturesque Trakai Castle surrounded by stunning lakes, there are plenty of historical and cultural sites to explore in Lithuania.

While the Final Four games at Zalgirio Arena and the Euroleague Basketball Adidas Next Generation Tournament Finals at Kaunas Sports Hall shine a spotlight on Lithuania as a sports destination, the architectural masterpiece that is Unity Square will be seen around the world as the host of the Final Four FanZone.

Around the games, Lithuania has plenty to offer visitors, from its fine locally-sourced cuisine, scenic seaside views along the Baltic Sea coast, hikes along beaches or national parks, or trips to museums and historic sites. Travelers to Lithuania this week – or any week – should be sure to check out Lithuania Travel and customize a perfect vacation.

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the EB Sports Business MBA trains future professionals in sports management.