PRESS RELEASE |

EUROLEAGUE BASKETBALL AND MINDFLY BODYCAM TO TRANSPORT FANS ONTO THE COURT

Witness Final Four games from a first-person perspective
Experience Mindfly HERE

EuroLeague fans will have the chance to experience the most thrilling momentum of the season from a first-person perspective as the referees officiating the two semifinals and the championship game at the 2023 Final Four in Kaunas will do so while wearing revolutionary Mindfly AI ultralight-powered bodycams during the action.

The semifinals, which will be played on May 19, will mark the first time that Mindfly technology will be deployed in a Turkish Airlines EuroLeague game, with the bodycams poised to capture an immersive experience that provides both video and audio feeds, replicating the closest experience that anyone can have on the court.

All fans will have the possibility to experience the immersive content that will be created with this revolutionary technology with the special clips that will be created and published on Euroleague Basketball's official web and social media platforms.

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the EB Sports Business MBA trains future professionals in sports management.