PRESS RELEASE |

EuroLeague Land is back for the 2023 Final Four!

Come and join us through www.euroleagueland.net

After the success of the Final Four Metaverse: EuroLeague Land last season, Euroleague Basketball and Turkish Airlines have partnered up again to bring it back for the 2023 Final Four in Kaunas. With a virtual trip to EuroLeague Land, fans of Europe's premier basketball competition can engage with all things basketball and EuroLeague, play games, earn points and win rewards!

By playing the mini-games in EuroLeague Land, fans can earn basketZ tokens, which they can use to build and personalize their own basketball courts. They can also interact with other fans as if they were at the Turkish Airlines EuroLeague FanZone in Kaunas through chats and animations. Each participant in EuroLeague Land can customize his or her own 3D Avatar and then visit the different rooms to engage in a range of activities.

The longer you play and more basketZ you accrue, you improve your chances to unlock more rewards which will help you to build your dream court!

One of the highlights of Final Four Metaverse: EuroLeague Land will come on Saturday morning, May 20 at 1130 CET when players from the Final Four teams will enter the metaverse and interact with fans, too. Stay tuned to the EuroLeague's Instagram channel for more details.

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the EB Sports Business MBA trains future professionals in sports management.