PRESS RELEASE |

VR experiences all weekend at FanZone and on EuroLeagueTV

At the 2023 Turkish Airlines EuroLeague Final Four in Kaunas, Lithuania, basketball fans can get a taste of a first-class basketball experience without paying the thousands it costs for courtside seats. By heading to the VR stand at the FanZone, basketball enthusiasts can try out the state-of-the-art VR Experience, which is presented by Turkish Airlines, the EuroLeague's naming and innovation partner. From 10:00 am to 6:00 pm local time on Friday, Saturday and Sunday, there is the chance to test this technology and watch highlights in VR from this season and last year's Final Four, all from a courtside seat that has a 360-degree view of the parquet.

What's more, you can switch the angle of the camera, going underneath the basket or from the control room, all in the blink of an eye.

Fans watching the Final Four from home will be able to watch both semifinals, the third-place game and the championship game in VR, courtesy of the EuroLeagueTV VR app.

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the EB Sports Business MBA trains future professionals in sports management.