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Siesta furniture joins Euroleague Basketball as Official Partner
 
Euroleague Basketball is proud to welcome Siesta, a leader in the business-to-business furniture sector, to its family of sponsors for the 2018-19 season. Siesta becomes an Official Partner of the Turkish Airlines EuroLeague and the Turkish Airlines EuroLeague Final Four.

Siesta, operating in 75 countries and exporting 80% of its product, has global impact in the outdoor furniture field. Accordingly, Siesta has chosen to align itself with another global brand, Euroleague Basketball, to raise its exposure beyond its already strong market in Spain, Greece, Germany and Italy.

Siesta will achieve that increased exposure across the continent through several means, including broad-based advertising on Euroleague Basketball platforms and a particular focus on the Game of the Week, to take advantage of its broadcast reach to upwards of 100 countries.

"A focus on quality is what makes Siesta products so unique and special, just like the EuroLeague," Tuncay Işıldar, President of Siesta, said.

Turkish brand Siesta's choice to become an Official Partner of the top competition in European basketball is more evidence of how the Turkish Airlines EuroLeague offers platforms and assets that are flexible and therefore offer a perfect fit for different clients and industries.

"We welcome Siesta as another partner with global ambitions and the vision to see basketball as a way to realize those ambitions," Roser Queralto, Euroleague Basketball’s Chief Development Officer, said. "By putting its trust in Euroleague Basketball to make that happen, Siesta has shown that our sport is a great vehicle by which business can raise to new heights."

 
  
 
 
 
A global leader in sports management, Euroleague Basketball develops and organizes elite competitions, sporting events, corporate social responsibility programs and educational initiatives. Founded in 2000 under a breakthrough private organizational model for European professional team sports, Euroleague Basketball manages the continent's two premier men's basketball competitions, the Turkish Airlines EuroLeague and 7DAYS EuroCup, as well the sport's premier under-18 showcase, the Euroleague Basketball ADIDAS NEXT GENERATION TOURNAMENT. Both the men's and junior European champions are crowned each spring at world basketball’s signature weekend event, the Turkish Airlines EuroLeague Final Four. For aspirants to careers in sports management, the Euroleague Basketball Institute offers the expertise of industry leaders through seminars, clinics, summits and a certified master's degree program. Most recently, Euroleague Basketball launched the ground-breaking corporate social responsibility program One Team which unites all of its clubs and uses basketball to achieve real social impact in our communities. Since its founding in 2012, the One Team programme has reached already directly and indirectly 16000 participants through its various team projects.
 
 
 
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