PRESS RELEASE |

Volvo to supply VIP treatment with new partnership

Important guests at the Turkish Airlines EuroLeague Final Four will be whisked around in style after Volvo agreed on a new partnership deal to provide transportation for VIPs throughout the weekend.

A wide range of special activities will be taking place in Vitoria-Gasteiz during European basketball's showpiece occasion, including the tip-off ceremony on Thursday, several One Team sessions, countless fun events at the FanZone, and the annual awards ceremony on Saturday night.

VIPs such as players and Final Four Ambassadors who are supporting these various events will be transported in vehicles supplied by Volvo, which has also made an extra effort to reduce CO2 emissions by providing eco-friendly cars.

Roser Queralto, Euroleague Basketball’s Chief Business Officer, commented: "This partnership shows that a world-renowned and prestigious brand such as Volvo finds exactly the values it stands for in the Final Four. We are proud that we are able to offer our stakeholders such a classy option as Volvo to match their own status at this event."

Jose María Galofré, Volvo Car Spain's CEO, said: "To be the Official Car at the Final Four brings us the possibility to show the core values of our premium brand – such as safety, quality and care for the environment – which match perfectly well with the premium experience that we will all live during these four days in Vitoria-Gasteiz, enjoying the best of European basketball."

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages and organizes the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational programs. Its ground-breaking corporate social responsibility program One Team features 40 clubs that have already made a difference in the lives of over 16,000 participants. Its Sports Business MBA trains future professionals in sports management.

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