PRESS RELEASE |

Euroleague Basketball and MotoGP join forces in Valencia

Watch the spot: HERE

Euroleague Basketball and MotoGP Spain are excited to join forces on a special cross-marketing campaign.

With the shared objective of creating useful and enriching synergies with these leading companies in the world of sports, Euroleague Basketball and MotoGP have come together to create a campaign to celebrate the events, organized by each entity respectively, that will take place in Valencia this week: the Turkish Airlines EuroLeague game between Valencia Basket and FC Bayern Munich on Friday, November 15 and the Gran Premio Motul de la Comunitat Valenciana race on Sunday, November 17.

Valencia Basket stars Brock Motum, Bojan Dubljevic and Fernando San Emeterio; teenage Moto 2 pilot, Iker Lecuona, who will make his MotoGP debut in the Gran Premio Motul de la Comunitat Valenciana; and Moto 3 riders Albert Arenas and Jaume Masia have recorded a spot together with dunker and influencer Marquie Smith where their basketball and motorcycling abilities are combined to create a spectacular slam dunk.

This initiative is the first of a series of collaborations between Euroleague Basketball and MotoGP, which together will work to create and promote content between the two competitions' fan bases.

The spot will be available on Euroleague Basketball and MotoGP official platforms as well as on DAZN Spain, the current rights-holder of both competitions in Spain.

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages and organizes the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational programs. Its ground-breaking corporate social responsibility program One Team features all EB clubs that have already made a difference in the lives of over 19,000 participants. Its Sports Business MBA trains future professionals in sports management.

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