PRESS RELEASE | Nov 24, 2017
EuroLeague games will be seen in North America via DraftKings App
DraftKings, Inc., the ground-breaking sports-tech and media entertainment company, announced today it is testing the waters in the streaming of live sports through a partnership with Euroleague Basketball. Customers will be able to stream select Turkish Airlines EuroLeague basketball games directly through their DraftKings mobile app and seamlessly toggle between fantasy contests and live content.

This new streaming feature reinforces DraftKings’ commitment to delivering a comprehensive platform that combines the best of fantasy and live sports content. Today’s announcement – made by CEO Jason Robins at the Web Summit conference in Lisbon, Portugal – comes on the heels of a series of other milestones for the company, including: expanding into five new countries, introducing new Daily Fantasy Sport game variants, beefing up the executive team with new hires, and a significant investment in original content.

“Our goal is to become the one-stop destination and mobile companion for sports fans globally. Adding a live streaming component allows us to provide the best and most seamless product for our customers. This is what the future of sports looks like,” said Jason Robins, co-founder and CEO of DraftKings.

By the first quarter of 2018, DraftKings will offer US and Canadian-based customers the opportunity to live-stream EuroLeague games on the DraftKings app. Customers will be able to stream one free game per week or watch multiple games by playing in a $3 and above DraftKings contest. DraftKings will also create original content to support the EuroLeague product, enhancing the offering for fans.

“We are proud to be breaking new ground with such a forward-thinking partner as DraftKings,” Jordi Bertomeu, Euroleague Basketball President and CEO, said. “Combining fantasy with live-streamed games is a perfect match, not only for the countless passionate EuroLeague fans we have already, but for the many new ones who will now discover our unique brand of basketball through DraftKings.”

For the first time, EuroLeague contests will be available globally on DraftKings starting Tuesday, November 14, 2017. Customers will be able to play the classic salary cap format basketball game by selecting 6 players according to the specified positions with the same scoring as the classic NBA game on DraftKings. For more information on the EuroLeague games and to play visit: https://www.draftkings.com/lp/euroleague-how-to-play

 
A global leader in sports management, Euroleague Basketball develops and organizes elite competitions, sporting events, corporate social responsibility programs and educational initiatives. Founded in 2000 under a breakthrough private organizational model for European professional team sports, Euroleague Basketball manages the continent's two premier men's basketball competitions, the Turkish Airlines EuroLeague and 7DAYS EuroCup, as well the sport's premier under-18 showcase, the Euroleague Basketball ADIDAS NEXT GENERATION TOURNAMENT. Both the men's and junior European champions are crowned each spring at world basketball’s signature weekend event, the Turkish Airlines EuroLeague Final Four. For aspirants to careers in sports management, the Euroleague Basketball Institute offers the expertise of industry leaders through seminars, clinics, summits and a certified master's degree program. Most recently, Euroleague Basketball launched the ground-breaking corporate social responsibility program One Team which unites all of its clubs and uses basketball to achieve real social impact in our communities. Since its founding in 2012, the One Team programme has reached already directly and indirectly 14000 participants through its various team projects.
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