PRESS RELEASE | May 20, 2018
Logo for 2018 Final Four Belgrade unveiled
The iconic birthplace of basketball in Belgrade is the inspiration for the exciting new official logo of the 2018 Turkish Airlines EuroLeague Final Four.

The best weekend in world basketball is coming to the Serbian capital from May 17 to 20, marking the first time that one of the greatest global hotbeds of the sport will host the event.

Appropriately, the logo fuses some of basketball’s most recognizable elements with Belgrade's most iconic building, the Kalemegdan fortress, whose castle tower overlooks the design just as it overlooks the city.

The Kalemegdan fortress is perched on a cliff above the confluence of the Danube and Sava rivers, a privileged spot that has also been central to basketball development in the city. The fortress walls act as guardians of several basketball courts and were witness to some of the greatest players and games in European basketball history.

A classic arena screen cube sits in the middle of the logo, highlighting the FINAL FOUR type, which represents the top four clubs that will be competing for the continental crown in May.

The 2018 Turkish Airlines EuroLeague Final Four logo aims to reflect Belgrade's basketball DNA, mixing the city's tradition with its modernity and history with the present. Belgrade has written some of the brightest pages of basketball history and produced some of the sport's best players, and today the city remains one of the greatest talent factories in the world. Likewise, when walking across Belgrade, one can breathe a strong flavor of history mixed with abundant touches of modernity.

The same mix of tradition and aspiration for the future is embodied in the Turkish Airlines EuroLeague Final Four. Follow the story of Belgrade hosting its first such event at www.euroleague.net/final-four/belgrade-2018.
   
General public tickets for the Turkish Airlines EuroLeague Final Four have sold out, however tickets remain available through our official ticketing partners – Viagogo, Detur and Mytigo. For all information on ticket sales, go to www.f4tickets.com.

     
A global leader in sports management, Euroleague Basketball develops and organizes elite competitions, sporting events, corporate social responsibility programs and educational initiatives. Founded in 2000 under a breakthrough private organizational model for European professional team sports, Euroleague Basketball manages the continent's two premier men's basketball competitions, the Turkish Airlines EuroLeague and 7DAYS EuroCup, as well the sport's premier under-18 showcase, the Euroleague Basketball ADIDAS NEXT GENERATION TOURNAMENT. Both the men's and junior European champions are crowned each spring at world basketball’s signature weekend event, the Turkish Airlines EuroLeague Final Four. For aspirants to careers in sports management, the Euroleague Basketball Institute offers the expertise of industry leaders through seminars, clinics, summits and a certified master's degree program. Most recently, Euroleague Basketball launched the ground-breaking corporate social responsibility program One Team which unites all of its clubs and uses basketball to achieve real social impact in our communities. Since its founding in 2012, the One Team programme has reached already directly and indirectly 14000 participants through its various team projects.
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