PRESS RELEASE | Sep 21, 2018
EuroLeague Creators Project brings influencers from different backgrounds to Final Four
The social media reach of the 2018 Turkish Airlines EuroLeague Final Four will surely be greater than ever before thanks to a host of influencers from around the world who will descend upon Belgrade ready to bring all that’s special about the best weekend in basketball to tens of millions of their followers.

The crew of EuroLeague influencers hails from far and wide, including Australia, France, Germany, Greece, Italy, Russia, Serbia, Spain, Turkey and the United States, and come from varied backgrounds, including gaming, comedy, trick shots, music and, of course, basketball. Among the best-known social media influencers set to follow the passion of Final Four weekend from up close are one of Turkey’s biggest YouTubers, Enes Batur, who has 7.2 million YouTube subscribers; and one of Germany’s most popular influencers, Simon Desue, who has 6.6 million followers on Facebook.

Two of the best trick shot artists on YouTube will provide and share their unique skills. The How Ridiculous trio from Australia will attend their second straight Final Four in partnership with Turkish Airlines, while Delantero09 arrives from Spain. Another Spaniard, Jeyx, brings his brand of sports-themed entertainment and Greek comedian Jeremy will deliver the magic of the Final Four to young fans in Greece.

Euroleague Basketball has been working with social media influencers throughout the 2017-18 season in a program called the EuroLeague Creators Project, which is designed to look at the EuroLeague through the eyes of young, online creators with a shared love for basketball. The project's goal is to help develop EuroLeague content to the tastes and behaviors of millennial and Gen Z fans.

A global leader in sports management, Euroleague Basketball develops and organizes elite competitions, sporting events, corporate social responsibility programs and educational initiatives. Founded in 2000 under a breakthrough private organizational model for European professional team sports, Euroleague Basketball manages the continent's two premier men's basketball competitions, the Turkish Airlines EuroLeague and 7DAYS EuroCup, as well the sport's premier under-18 showcase, the Euroleague Basketball ADIDAS NEXT GENERATION TOURNAMENT. Both the men's and junior European champions are crowned each spring at world basketball’s signature weekend event, the Turkish Airlines EuroLeague Final Four. For aspirants to careers in sports management, the Euroleague Basketball Institute offers the expertise of industry leaders through seminars, clinics, summits and a certified master's degree program. Most recently, Euroleague Basketball launched the ground-breaking corporate social responsibility program One Team which unites all of its clubs and uses basketball to achieve real social impact in our communities. Since its founding in 2012, the One Team programme has reached already directly and indirectly 14000 participants through its various team projects.
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