Celebrate basketball culture in Paris with EuroLeague Off Court: In the Air, presented by Turkish Airlines!

Amara SySuperboumJEtiene and Ludovico Aldasio among the influencers, legends and basketball culture lovers to join the March 24 celebration.

Sign up HERE to participate in the 50 exclusive invitations raffle
A true avant-garde celebration of basketball culture where hoops collide with urban art, streetwear fashion and music – Euroleague Off Court: In the Air – is coming on a cascade of clouds to Paris on Friday, March 24.

Through an eclectic mélange of 2x2 games, dunk contests, urban art installations, Euroleague Off Court: In the Air will bring basketball's unique energy, style and enthusiasm to the very heart of a cultural capital like few in the world.

Amara Sy, French basketball legend and current Sports Director of Paris Basketball, will attend the event accompanied by EuroLeague and EuroCup players to welcome guests to witness a street court par excellence that will make participants feel like they are literally walking on air.

The closing party will take off with spectacular urban dance acts as well as a showcase by emerging rap talent Georgio. Foot Locker and adidas will deliver a top-notch music experience during the closing party while dressing up the athletes and referees. Unagi will spice up the 2x2 games by launching special player cards which pop up during the game and apply special rules such as special shots that count double or suddenly taking out one player from each team.

Euroleague Basketball and Turkish Airlines will team up with We Are Young and Trajectorie Studios to create a one-of-a-kind venue with a clouds-in-the-round motif and smoke shows designed to take street hoops to a whole new level - the sky!

"We are delighted to bring the Euroleague experience to such an important market as Paris, the eternal City of Light. With the collaboration of our longtime naming partner, Turkish Airlines, we want to celebrate a true basketball party in a city that is synonymous with creativity, lifestyle and authenticity, which are some of the EuroLeague's inherent values," Marshall Glickman, Euroleague Basketball CEO, stated. "Fashion, art, new technologies, music, street culture – and, of course, basketball – will be at the epicenter of this celebration, offering a lifetime experience to our Parisian fans."

Prof. Dr. Ahmet Bolat, Turkish Airlines Chairman of the Board and the Executive Committee, stated: "As an airline that maintains its strong support for various sports all around the globe, we are happy to be the naming sponsor of Turkish Airlines Euroleague since 2010. One of the biggest sports organizations in the world, this special event now comes to Paris along with the EuroLeague Off Court. The attendees will experience the joy of basketball as well as having fun at various events with music, art, street culture and technology at the center. As the airline that flies to more countries than any other, Turkish Airlines is delighted to collaborate with Euroleague on such an event."

Euroleague Off Court: In the Air will run from midafternoon to late night at a secret location in Paris on Friday, March 24.

Access will be limited, but all those excited about the fusion of basketball, art, music and street culture can become eligible for 50 exclusive invitations to join the spectacle. Have you got what it takes to challenge Paris's best street ballers one-on-one and try to win a Final Four ticket?

Sign up through this link and we will let you know if you are selected as a lucky guest to come and celebrate with us!


Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.


The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the EB Sports Business MBA trains future professionals in sports management.

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