PRESS RELEASE |

OlyBet becomes Euroleague Basketball partner for the Final Four

Euroleague Basketball is excited to welcome OlyBet to its family of partners by having the sports entertainment brand become part of Europe's marquee basketball event, the Turkish Airlines EuroLeague Final Four.

As an official sponsor for the Turkish Airlines EuroLeague Final Four in Lithuania, Latvia and Estonia, OlyBet will have an extensive digital presence with specific branded content as well as visibility in the arena and at the official Fan Zone of the event.

The magnificent Zalgirio Arena in Kaunas, Lithuania, will host the four best teams on the continent in the semifinals on Friday, May 19, as well as in the third-place and championship games on Sunday, May 21.

"We are delighted to welcome OlyBet to the family of Euroleague Basketball partners," Jose Luis Rosa-Medina, Senior Director, Corporate Partnership and Licensing for Euroleague Basketball, said. " OlyBet is a key player in the industry and betting leader in the Baltic region, so having them as partners during the EuroLeague showcase event, the Turkish Airlines EuroLeague Final Four that will land for the first time in Kaunas, Lithuania, will be fundamental to continue offering the best possible experience to our fans in the region.”

OlyBet is continuing to build partnerships with the most popular brands and events to bring the best that professional sports has to offer closer to its fans, in all the markets Olybet operates in. Partnerships in basketball, a beloved sport across the Baltics, are a great example. Partnering with the Turkish Airlines EuroLeague Final Four is one more strategic step towards consolidating the brand's position in the world of sports in the Baltic region.

Corey Plummer, Chairman and CEO of Olympic Entertainment Group and OlyBet Group, expressed his enthusiasm for the new partnership with Euroleague Basketball for the Turkish Airlines EuroLeague Final Four event, which is widely popular in the Baltic region:

“We are very excited to partner with Euroleague during this incredible Final Four event in Lithuania. OlyBet is the Baltic leader for sports betting and live entertainment with more than 80 locations for sports fans to play, eat and watch events. This partnership will elevate fan engagement and enhance the thrill of the game moments that world-class basketball delivers."

About Euroleague Basketball

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.
The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the EB Sports Business MBA trains future professionals in sports management.

About OlyBet

OlyBet is the No. 1 sports betting, online games and gambling brand in the Baltic states and has grown into a leading entertainment platform in Europe, offering those products through 150 casinos and hotels and 90 sports bars. OlyBet Group has become, within the last years, the official sports betting partner for the NHL and NBA brands, as well as a betting and infotainment partner of the football clubs of Fiorentina and Real Betis as well as a with footballer Luka Modrić. OlyBet creates content and offers entertainment through different platforms: sports betting, casino games, poker and e-sports that are available in retail locations and sports bars as well as in online environments and offers its contribution to local sports and athletes. OlyBet TV (https://olybet.tv/) is the newest sports entertainment and news platform in Europe that allows sports fans to watch their favourite content worldwide.

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the EB Sports Business MBA trains future professionals in sports management.