Euroleague Basketball and adidas have come together once again to bring fans a revolutionary video series, "Remember The Why," featuring some of the top European basketball stars. In this 8-episode series, Alex Abrines, Gigi Datome, Mike James, Nicolo Melli, Vasilije Micic, Dzanan Musa, Sergio Rodriguez, and Guerschon Yabusele will share intimate interviews, offering a different perspective on their decisions that brought them to the basketball elite.
Part of adidas Basketball's 2023 collection campaign, "Remember The Why" celebrates the undeniable influence of basketball on fashion, music, and culture, acting as a cultural catalyst on a global scale. It sends a clear message that basketball is more than just a sport, and this collaboration exemplifies Euroleague Basketball's close partnership with its affiliates, developing targeted content to reach specific audiences.
Starting March 23, "Remember The Why" will drop an episode on a weekly basis, beginning with back-to-back Final Four Champion and MVP, Vasilije Micic.
This is the latest collaboration between Euroleague Basketball and its long-time partner adidas, who organize the top U18 pan-European Tournament, the Adidas Next Generation Tournament, where the best teams and top prospects of the continent play every season. Fans of basketball should not miss out on "Remember The Why," offering an inside look into the lives and careers of their favorite stars.
ABOUT EUROLEAGUE BASKETBALL
Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.
The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the EB Sports Business MBA trains future professionals in sports management.
ABOUT ADIDAS
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/ Germany, the company employs more than 61,000 people across the globe and generated sales of €21.2 billion in 2021.
|
