PRESS RELEASE | *|date_euroleague|*
EuroLeague fans, get ready: WE'RE BACK!
You can download the visuals to illustrate the story from HERE
Watch the promotional video HERE


We missed our fans, we missed our teams and players, and most of all we missed watching basketball at its best.

But now, the wait is over.


To celebrate the return of the Turkish Airlines EuroLeague for the 2020-21 season, Euroleague Basketball is launching a new global campaign that takes the baton from #EUROLEAGUEUNITED.

The focus of the new campaign is to move forward and celebrate this exciting return to basketball after a six-month wait. Everyone involved – from our clubs and their star players and coaches to our referees, ambassadors and all EuroLeague stakeholders – remained united and now are ready to be back, stronger than ever thanks to their unity!

The new campaign will hit the ground running this weekend with the WE'RE BACK PRESEASON TOUR, where AX Armani Exchange Milan, Panathinaikos OPAP Athens, ALBA Berlin and host Zalgiris Kaunas will compete at Zalgirio Arena on Saturday and Sunday, September 12 and 13.

The WE'RE BACK PRESEASON TOUR will continue on Tuesday and Wednesday, September 15 and 16, with FC Bayern Munich, Olympiacos Piraeus, LDLC ASVEL Villeurbanne and Valencia Basket participating in the event in Valencia, Spain.

The WE'RE BACK campaign promises plenty of new content with EuroLeague stars in the forefront. The campaign introduces a new, fresh graphic line to digital content for our ever-growing audience that's centered on expressing the authenticity, creativity, diversity, spirit and modernity inherent in the EuroLeague's competition, clubs and cities. With EuroLeague Media Days having already begun with teams across the continent, we can promise content like never before!

And before the season starts, there are more big surprises to come. So get ready because…



Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages and organizes the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.


The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational programs. Its ground-breaking corporate social responsibility program One Team features all EB clubs that have already made a difference in the lives of over 22,000 participants. Its Sports Business MBA trains future professionals in sports management.

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