Walking Challenge headlines 2023 Final Four sustainability initiatives
Euroleague Basketball is pleased to announce two initiatives aimed at promoting sustainability, mobility, education and emissions impact awareness that will take place at the 2023 Turkish Airlines EuroLeague Final Four in Kaunas, Lithuania, from May 18 to 21. The first program is a reforestation campaign and the second is the Final Four Walking Challenge, which will also allow locals and visitors to support the reforestation campaign.

As part of the reforestation campaign, Euroleague Basketball aims to plant 15,000 trees in Kaunas. To tip off the campaign, 10,000 trees were already planted by Euroleague Basketball and its partner, #walk15, in the Dubravos Forest last Saturday, May 6. Euroleague Basketball Legend Ramunas Siskauskas and Zalgiris Kaunas Legend Paulius Jankunas actively participated in the planting of the trees. It is estimated that 10,000 new trees will help absorb more than 100 tons of CO2 emitted into the environment each year, while the species of trees being planted will contribute to the needs of the local wildlife.

The Final Four Walking Challenge, which runs throughout Final Four weekend, will ask participants to take at least 10,000 steps on each of the four days. Not only will the extra walking promote sustainable mobility, healthy habits, and emissions reductions, but it will be the source of more trees being planted to reach the goal of 15,000. In addition, participants can win prizes!

Euroleague Basketball will collaborate with the popular Lithuanian app #walk15 on both initiatives. To take part in the Final Four Walking Challenge, fans – whether Final Four ticket holders or not – should simply download the free #walk15 app through the Apple Store or Google Play. Once registered, they can join one of the Final Four teams – AS Monaco, FC Barcelona, Olympiacos Piraeus or Real Madrid – or the Turkish Airlines EuroLeague team.

The goal of the challenge is for participants, both as individuals and team members, to achieve the highest number of steps over those four days. The challenge will be open to everyone in the city of Kaunas and abroad. Registration opens on Thursday, May 11.

To be eligible for the prizes, participants must walk at least 10,000 steps on each day of the challenge. Eligible participants will be included in a raffle for tickets to the 2024 EuroLeague Final Four in Berlin, Germany. There will be additional prizes for the top three walkers from each of the five teams. Euroleague Basketball and its partner, adidas, will also offer on-site prize opportunities for visiting specific locations, including the Adidas Next Generation Tournament at Kaunas Sports Hall and the FanZone at Unity Square, through dedicated routes. The app will also allow the participants to store their steps in a wallet to exchange them for a special Final Four discount of 15% on trains from Vilnius to Kaunas. See all terms and conditions here.

This initiative is being supported by our friends and Final Four collaborators at #walk15, the Lithuanian Forestry Office, Lithuanian train company LTG Link, Kauno autobusai, Zalgiris Kaunas, adidas and the City of Kaunas.


Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.


The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the EB Sports Business MBA trains future professionals in sports management.

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