PRESS RELEASE |

Lotus is the Official Timekeeper of the Final Four

The Lotus watch brand has been named the Official Timekeeper of the 2023 Turkish Airlines EuroLeague Final Four. Lotus watches are part of the renowned Festina Group, which is headquartered in Barcelona and has more than three decades of history in manufacturing watches that appeal to a wide range of consumers.

Lotus watches are known for their contemporary urban and trendy styles, which are befitting of EuroLeague athletes. Just as the EuroLeague stands out on the sporting scene, so too will young consumers seeking a timepiece that marries innovative technology, quality materials and cutting edge design.

As part of its sponsorship agreement with Euroleague Basketball, Lotus will sponsor the shot clocks at the Final Four and award a specially crafted watch to the Final Four MVP.

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the EB Sports Business MBA trains future professionals in sports management.