PRESS RELEASE |

Dafabet becomes Euroleague Basketball partner in Asia

As more evidence of its continually expanding global footprint, Euroleague Basketball has announced a new deal to make Dafabet its premium sports betting partner in Asia during the 2020-21 season for both the Turkish Airlines EuroLeague and the 7DAYS EuroCup.

Dafabet, which has made a habit of investing in the most prestigious sports properties around the world, will be taking its first steps in basketball with the EuroLeague and the EuroCup. The partnership agreement includes the use of Euroleague Basketball intellectual property rights in Asia as well as brand integration in EuroLeague and EuroCup game broadcasts. Likewise, Dafabet will become a visible presence in digital and social media content for both competitions.

Its agreement with Dafabet comes on the heels of Euroleague Basketball making India-based BKT a premium partner, as well, showing that its competitions have vast appeal that knows no borders.

"We are extremely gratified that Dafabet is joining our family of partners and recognizes our ability to deliver a wide and diverse audience of devoted fans," Jordi Bertomeu, Euroleague Basketball's President and CEO, said. "The fact that they and other partners are coming to us from well outside our traditional markets shows again that the passionate brand of basketball played in the EuroLeague and the EuroCup is attractive well beyond the countries where our teams play their games."

By coming together with Dafabet, Euroleague Basketball is joining a roster of prestigious sporting sponsorships associated with its new partner, including clubs of the English Premier League, Spanish La Liga and Scottish Premiership in soccer as well as some of the biggest names in snooker, cricket, boxing, mixed martial arts and motorsports.

"This agreement with Euroleague is our first step into basketball, and we look forward to a long and successful partnership with a very professional organization,"
Dimitris Karatzas, CEO of Dafabet, said.

"We’re very proud to be partnering with Euroleague," John Cruces, Dafabet Head of Sponsorships, added. "Basketball is viewed worldwide and one of the most followed sports across all continents. By partnering with Euroleague Basketball, we believe it will help us increase our global footprint."

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages and organizes the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational programs. Its ground-breaking corporate social responsibility program One Team features all EB clubs that have already made a difference in the lives of over 22,000 participants. Its Sports Business MBA trains future professionals in sports management.