EuroLeague social media reaches new heights with record numbers

• More than 1 billion accumulated impressions on all SM platforms.
• EuroLeague´s Instagram generates more than 233 million views
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Interest in the the Turkish Airlines EuroLeague reached record highs this season, with fans – new and old – actively engaging with the league's social media content, resulting in historic numbers. During the 2022-23 season, the EuroLeague's social media team ensured that fans from all corners of the globe got even closer to the action by providing behind-the-scenes access on gamedays, in addition to tailoring the users' experience based on the platform the content was being viewed on.

Looking at the season as a whole, there were double-digit increases across the board, while the total number of accumulated impressions on social media topped the one billion mark – yes, billion! – following a 55% increase on last year's numbers. In terms of engagement, this figure rose by 71% to 40 million. The biggest jump came with video views, as this number shot up by 130% to 393 million. There was a 17% increase in followers as 3.4 million more people decided that they wanted the EuroLeague's posts to appear in their feed.

For the majority of EuroLeague fans, Instagram was the favored social network of choice and there was a 50% jump in impressions compared to last year's output as 549 million people saw the EuroLeague's posts. There were 31 million engagements with the publications, too, a 68% increase on the 2021-22 numbers. When it came to video views, this total skyrocketed by 213% to 233 million.

The platform that had the second-highest number of interactions with the EuroLeague account was Twitter, as the league's posts were seen by 231 million people, an increase of 67%. Some two million engagements took place; this rose by 119% on last year's totals. Video views were once again popular, climbing by 57% to 32 million based on the 2021-22 figures.

EuroLeague posts on Facebook had a reach of 173 million people, an increase of 46%, which matched the engagement on Twitter. The 2 million likes or shares on Facebook represented a rise of 88%. TikTok has become the go-to social media platform for many people from Generation Z, and there was plenty of growth for the EuroLeague's account here, too. There were a total of 69 million impressions, up 166% from last year's figures, while the number of followers rose by 378,000, which is a 92% increase.

Thank you to the EuroLeague’s social media fanbase for their continuous support during this record-setting season!



Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.


The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the EB Sports Business MBA trains future professionals in sports management.

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