Euroleague, partners share seven Sports Business Award nominations
After the 2022-23 Turkish Airlines EuroLeague season proved to be one of the most competitive in the history of elite basketball, the initiatives that were generated around it by Euroleague Basketball and its partners are now being showered with award nominations within the sports business world.

The recently announced shortlists for the Sports Business Awards 2023, whose winners will be revealed in November, features no fewer than seven categories featuring Euroleague Basketball and its partners.

From the season's promotional video to the Final Four broadcasts, the One Team corporate social responsibility program, technological advances in virtual reality and bodycams on referees, and the new Euroleague Basketball websites, the nominations recognize the content and community initiatives that filled last season with much more than basketball for fans.

The Sports Business Awards, launched in 2017, highlight and reward achievement by those behind the scenes in the sporting industry and celebrate the vital influence of business within sport by recognizing the organizations, teams and individuals who excel in their roles.

Best Sports-Related Commercial or Promotional Video
The EuroLeague Maze - Euroleague Basketball

Most Successful Sports Event Broadcast
2023 EuroLeague Final Four - IMG Productions

Best Sports Community or CSR Scheme (non-football)
One Team project - EuroLeague Basketball

Best Sports Marketing Initiative
Taking Basketball to a Global Fanbase - UNRVLD and EuroLeague Basketball

Sponsorship/Partnership of the Year
Taking Basketball to a Global Fanbase - UNRVLD and EuroLeague Basketball

Sports Innovation Award
2023 Turkish Airlines EuroLeague Final Four referees bodycam – MindFly

Sports Technology of the Year
EuroLeague TV VR - Yerba Buena VR


Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the BKT EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.


The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the EB Sports Business MBA trains future professionals in sports management.

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