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Euroleague, partners pocket three Sports Business Awards prizes

Euroleague Basketball celebrated a trio of prizes at the Sports Business Awards 2023, which were announced on Friday in London. Euroleague Basketball and its partners were nominated in seven different categories and ultimately chosen among the best in three of them.

The Silver Award for the Most Successful Sports Event Broadcast went to Euroleague Basketball and IMG Productions for the 2023 EuroLeague Final Four. It was one of five finalists in that category, which was won by beIN MEDIA GROUP for the FIFA World Cup Qatar 2022.

The EuroLeague Maze, produced by Euroleague Basketball, won the Silver Award for the Best Sports Related Commercial or Promotional Video. There were 10 finalists in this category and The EuroLeague Maze was the runner-up to the video made by the Sport and Recreation Alliance for its bid for the United Kingdom to host the International Working Group on Women and Sport.

In the category of Sports Innovation Award, the 2023 Turkish Airlines EuroLeague Final Four Referees Bodycam received the Bronze Award. The Euroleague Basketball and MindFly initiative was one of seven finalists in the category, which was won by the Fulham Reach Boat Club for its Boats Not Bars program.

The other categories for which Euroleague Basketball and its partners were nominated but did not finish on the podium were: Best Sports Marketing Initiative (Taking Basketball to a Global Fanbase – Euroleague Basketball and UNRVLD); Best Sports Community or CSR Scheme – non-football (One Team – Euroleague Basketball); Sports Technology of the Year (EuroLeague TV VR – Yerba Buena VR); and Sponsorship/Partnership of the Year (Taking Basketball to a Global Fanbase – Euroleague Basketball and UNRVLD).

The Sports Business Awards, launched in 2017, highlight and reward achievement by those behind the scenes in the sporting industry and celebrate the vital influence of business within sport by recognizing the organizations, teams and individuals who excel in their roles.

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the BKT EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the EB Sports Business MBA trains future professionals in sports management.