PRESS RELEASE |

2021 Turkish Airlines EuroLeague Final Four Cologne to be held without fans

Euroleague Basketball regrets having to announce that due to the ongoing global pandemic situation and in accordance with the recommendations of the German national and local authorities, it has been decided to organize the 2021 Turkish Airlines EuroLeague Final Four without any fans in attendance.

The decision comes despite Euroleague Basketball having spent a year since last season was cancelled prematurely developing a large number of options and scenarios with the intention of letting as many fans as safely possible take part in the Final Four.

However, since the health and safety of the fans and participants remain the paramount concern for all, attendance at the Final Four will now be limited to teams, working staff and selected media, all subject to strict hygiene protocols and regulations. Euroleague Basketball will also provide a remote service for all journalists not being able to attend due to current restrictions to provide them the same opportunities as if they were on-site.

At the same time, knowing that they cannot enjoy the Final Four in person, Euroleague Basketball is working to bring the best coverage possible to all fans when the event takes place at Lanxess Arena in Cologne, Germany on May 28 and 30.
Just as the 2020-21 season has been different than all others due to the absence of fans owing to the global pandemic, the Final Four will not be the same without them, either.

With the aim of bringing the Final Four to the fans in their homes, Euroleague Basketball will announce during the following weeks a series of innovative projects and content that will put the focus on the digital platforms to provide our fans exclusive behind-the-scenes content in order to put fans closer than ever to the players and teams during the pinnacle moments of the season at the Final Four.

Euroleague Basketball wishes to thank all fans for their patience and devotion under this season's trying circumstances and looks forward to the day when all of you have the opportunity again to enjoy the games in person at arenas around the continent.

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages and organizes the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational programs. Its ground-breaking corporate social responsibility program One Team features all EB clubs that have already made a difference in the lives of over 22,000 participants. Its Sports Business MBA trains future professionals in sports management.