PRESS RELEASE |

Final Four pre-game shows to feature augmented reality

Ground-breaking technology will allow fans at home to enjoy spectacular pre-game shows throughout the Turkish Airlines EuroLeague Final Four at Lanxess Arena in Cologne, Germany, this week.

All four games will be introduced by stunning spectacles created with augmented reality technology, featuring visual content specifically developed for the television audience mixed with live entertainment elements.

Each show will feature a DJ set and live dancing acts, highlighting the importance of music in the identity of the Final Four and the innovative urban mood of the shows. Live acts will interact with graphic animations displayed on different screens across the arena, all integrated with cutting-edge real-time technology that will cast digital elements on, above and around the court.

The first three shows – before the two semifinals on Friday and the third-place game on Sunday – will last 90 seconds and have been designed as a tribute to the host city of Cologne. An artistic 3D depiction of the city's iconic landmarks will rise up from the court, incorporating virtual billboards displaying video highlights of the competing teams in action.

The championship game pre-game show is a three-minute spectacle based on the concept of an "F4th dimension" – devotion to basketball. The show unfolds with an action-packed countdown, taking spectators into different virtual dimensions.

For the second year, the pre-game shows are being created by Filmmaster Events, following its prize-winning productions at the 2019 Final Four in Vitoria. Part of the Italian Entertainment Network group, Filmmaster Events is one of the world's most renowned creators and producers of events, live shows and ceremonies.

With more than 40 years of experience and offices in Europe, the Middle East and South America, its professionals are able to design and deliver unforgettable live events, combining creativity and innovation with unparalleled project management to meet the requirements of a wide range of clients.

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages and organizes the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational programs. Its ground-breaking corporate social responsibility program One Team features all EB clubs that have already made a difference in the lives of over 22,000 participants. Its Sports Business MBA trains future professionals in sports management.