PRESS RELEASE |

Final Four fans to show support on video wall

Even though they cannot be physically in Cologne, a select group of fans will still be able to show support for their teams inside Lanxess Arena during the Turkish Airlines EuroLeague Final Four thanks to a virtual Fan Wall.

The hi-tech video wall will allow the lucky group of fans to take a courtside seat in a virtual stand which will be displayed across a 46-meter x 3.5-meter screen along the sideline.

The fans, who have been invited to take part by the four qualifying clubs and Euroleague Basketball, will stream live video of themselves watching the games, cheering on their teams on the Fan Wall, which will be visible to players inside the arena and on live television coverage for fellow fans watching at home.

This ground-breaking initiative will give some of the most loyal EuroLeague supporters the opportunity to play a part in the action despite the restrictions made necessary by the pandemic, once again underlining Euroleague Basketball's commitment to innovation and digital transformation, and championing the central role of the most important people of all: the fans.

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages and organizes the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational programs. Its ground-breaking corporate social responsibility program One Team features all EB clubs that have already made a difference in the lives of over 22,000 participants. Its Sports Business MBA trains future professionals in sports management.