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SAP and Euroleague Basketball partner in data storytelling Hackathon 

• Registration opens December 17 
• More information at
SAP, the world leader in enterprise software applications, has partnered with Euroleague Basketball to deliver an innovative competition to crown the world’s best storytellers through basketball data.
The EB SACkathon, a name that results of the mix of traditional Hackathon tech competitions and of SAP Analytics Cloud’s cutting-edge predictive analytics and machine learning technology, will see individuals competing to bring to life innovative ways of building basketball stories through basketball statistics and data.

The competition will be structured in three phases, starting on December 17 with an open call for registrations. Admitted participants will then proceed to an online round in which they will be required to provide ingenious and original solutions to a pre-determined challenge. A selected jury will determine the finalists, who will get together for a 48-hour non-stop competition to be crowned the world’s best data storytellers.

The final phase of the EB SACkathon will be held in Barcelona on March 15 and 16 at the imaginCafé, a space where technology, creativity and music come together to create a universe of concerts, workshops, exhibitions and an endless range of activities.

Applications will open on December 17 to full- or part-time undergraduate or master students over 19 years old at any accredited university or reputable learning center in Europe, Middle East and Africa, studying any program related to:

• Computer science.
• Data analytics or data science.
• Digital marketing and strategy.
• Sports and/or technology management.

Participants will compete for the following exclusive prizes:

• €2,000 check for final phase winner/s.
• Paid collaboration with Euroleague Basketball to develop new data visualization tools for its official platforms.
• 5 individuals will be allowed to compete for a seat at the SAP Sales Academy in California.

Participants will be granted with full access to Euroleague Basketball and Synergy data through the SAP Analytics Cloud tools, which will enable them to develop their stories and innovative visualizations of these.

"We are delighted to count on SAP to launch this new SACkathon project, as it is widely recognized as the world's leader in business and analytics software," Alex Ferrer Kristjansson, EuroLeague Basketball's Senior Director, Marketing & Communication, said. "Basketball is a stats-driven sport. The hackathon format will allow us to identify innovative ways of telling stories through data to the fans themselves, ensuring that we are delivering what they want. We can't wait to start the competition and see the resulting outcome."

“Since its inception, Euroleague Basketball has delivered amazing experiences to passionate fans by offering them data and insights before, during, and after matches. We want to take this a step further by enabling students to create scenarios and predict outcomes via SAP’s leading platform, SAP Analytics Cloud. This will take things to the next level and enable fans to put even more skin in the game!” commented Carlos Diaz, SAP EMEA South’s Chief Innovation Officer.

More info at:

Euroleague Basketball is a global leader in the sports and entertainment business, devoted to delivering superior clubs European leagues under a unique and innovative organizational model. Owned and managed by some of most successful and historical clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and 7DAYS EuroCup, as well the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament. Euroleague Basketball competitions bring the elite of European basketball to all five continents with broadcasts in over 210 countries and territories, and to the entire sports community through its OTT platform EuroLeague TV. EB also organizes a series of community and educational programs. Its ground-breaking corporate social responsibility program One Team features 40 clubs that have already made a difference on over 16,000 participants lives. Its Sports Business MBA trains future professionals in sports management.
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