PRESS RELEASE |

Euroleague Off Court Event Returns with a Bigger Splash in Paris and Berlin

Euroleague Off Court, the highly anticipated fusion of basketball, art, streetwear, fashion, and music, is back with a vengeance following the resounding success of last year's edition in Paris. This time, the excitement doubles as the event makes its mark in both Paris on March 30 at the brand-new Adidas Arena in Berlin on May 23. Presented by Turkish Airlines, Euroleague, Off Court is set to redefine the intersection of sports and culture in an unprecedented way.

This year's theme, "Underground," takes inspiration from the raw atmosphere of cage competition and authentic streetball culture. The event promises an immersive experience that transcends traditional boundaries, featuring dunk contests, urban art installations, pulsating DJ performances, appearances by influencers, exhibitions, legendary players and a revolutionary 3x3 tournament.

In the Berlin edition, Adidas x Kickz will take center stage, amplifying the event's vibes with a cutting-edge DJ booth. Motorola, meanwhile, will seamlessly blend technology with art, offering attendees a chance to unleash their creativity at the ball-painting station, where personalized basketballs become canvases for self-expression. Turkish Airlines, as the presenting partner, will lead the dunk contest, ensuring an exhilarating display of athleticism, all carried out with top-notch Spalding equipment.

Access to this exclusive celebration will be limited, creating an atmosphere of anticipation for enthusiasts of basketball, art, music and street culture.

Get ready to witness the collision of basketball, art and music like never before. Euroleague Off Court is set to redefine the cultural landscape, one dunk, one brushstroke and one beat at a time.

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the BKT EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the EB Sports Business MBA trains future professionals in sports management.