PRESS RELEASE

See the EuroLeague action with first-ever MindFly player cams!

If you ever wondered how a basketball game looks from a perspective of a player, now is your chance to see it for the very first time!

On Friday night, FC Bayern Munich center Danko Brankovic became the first EuroLeague player to wear a MindFly bodycam during an official game, giving the fans all around the world a chance to view the actual game-action from the point of view of a player on the floor.

To add to the experience, Brankovic had one the best games of his career in Bayern's win over Zalgiris Kaunas, an all-round contribution that resulted with a PIR of 14, the fourth best of his first season in the competition, all while wearing a jersey with a smaller, lighter and player-friendly prototype of the revolutionary MindFly AI ultralight-powered bodycam embedded inside.

Developed with collaboration of FC Bayern Munich, Euroleague Basketball is once again at the forefront of innovation in sports, bringing the existing collaboration with Mindfly to the next level, even further enriching fan experience.

The final product is also a result of long-time tests, some going as far as eight years ago, as well as most recent once used during EuroLeague teams' practices.

The footage truly brings viewers into the heart of the on-court action, as this cutting-edge, revolutionary technology provides a captivating look at the basketball action, but also interactions between the players, as well as with the coaches and referees.

Euroleague Basketball and MindFly started their collaboration during the last Final Four held in Kaunas, where all fans had the possibility to re-live some of the best moments of the EuroLeague's final phase as if they were inside the court.

This season's debut of the same technology, with the referees donning shirts with MindFly bodycams, let fans experience El Clásico between Real Madrid and FC Barcelona and since then a true winning streak of derby rivalries: AS Monaco and LDLC ASVEL Villeurbanne in France, Virtus Segafredo Bologna and EA7 Emporio Armani Milan in Italy, Anadolu Efes Istanbul and Fenerbahce Beko Istanbul in Turkey, Crvena Zvezda Meridianbet Belgrade and Partizan Mozzart Bet Belgrade in Serbia, and just this week Olympiacos Piraeus and Panathinaikos AKTOR Athens in Greece.

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the BKT EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the EB Sports Business MBA trains future professionals in sports management.