PRESS RELEASE

Toyota becomes Official Partner of the EuroLeague Final Four

A global leader in the automotive industry, Toyota will have a presence at the EuroLeague Final Four as an Official Partner. Toyota will provide drivers and vehicles for VIP shuttles in and around the German capital, taking honored guests, officials and ambassadors to and from Uber Arena.

“As leaders in their fields with an impact felt around the world, Toyota and the EuroLeague embrace innovation and excellence,” Gawain Davies, Euroleague Basketball Senior Director of Corporate Partnerships & Licensing, said. “Toyota joining us as an Official Partner of the EuroLeague Final Four is a testament to our shared commitment to elevate the experience for our guests in Berlin. Together, we drive the game forward."

The fleet of vehicles, provided by Toyota Deutschland GmbH and Toyota Motor Europe, includes five spacious Toyota Proace Versos and four fully electric Toyota bZ4Xs.

"Supporting the EuroLeague Final Four is another building block in our extensive commitment to national and international basketball," said André Schmidt, President and Managing Director of Toyota Deutschland GmbH. "Mobility overcomes borders - just like sport. We are therefore delighted to be able to promote European basketball on German soil through this commitment."

About Toyota
Toyota develops and produces innovative, safe and high-quality products and services to enable unrestricted mobility for everyone. The world's leading car manufacturer is aware of its responsibility towards the environment and has committed itself in the Toyota Environmental Challenge 2050 to achieving complete climate neutrality in Europe by 2040. The multi-path strategy makes a significant contribution to this: By offering different drive technologies that are tailored to the respective customer needs and regional requirements, Toyota achieves an effective reduction in CO2 emissions. Toyota has already sold around 27 million electrified vehicles worldwide. By 2026, the manufacturer plans to expand its range of locally emission-free vehicles in Europe to 15 models.

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the BKT EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the EB Sports Business MBA trains future professionals in sports management.