PRESS RELEASE

The fans wanted it and here they have it: MindFly returns for the Final Four

Feel the action with the bodycams technology

Following on from the successful collaboration between Euroleague Basketball and MindFly during the 2023-24 Turkish Airlines EuroLeague Regular Season, the partnership is ready to go to another level at the 2024 EuroLeague Final Four in Berlin, Germany.

At the Final Four, two referees per game will be using MindFly’s cutting-edge technology for the EuroLeague Semifinals and the EuroLeague Championship Game, as ultralight AI powered bodycams which record video and audio capture conversations between players and officials. This will offer fans unprecedented access to the biggest games in the EuroLeague calendar.

EuroLeague fans were able to get a peek behind the curtain for some of the biggest derbies of the season thanks to MindFly’s equipment, with six derbies being featured in the 2023-24 campaign: Real Madrid vs. FC Barcelona; AS Monaco vs. LDLC ASVEL Villeurbanne; Virtus Segafredo Bologna vs. EA7 Emporio Armani Milan; Anadolu Efes Istanbul vs. Fenerbahce Beko Istanbul; Crvena Zvezda Meridianbet Belgrade vs. Partizan Mozzart Bet Belgrade; and Olympiacos Piraeus vs. Panathinaikos AKTOR Athens.

Later in the regular season, two FC Bayern Munich players wore the technology during a regular-season contest against Zalgiris Kaunas, as fans could see how Niels Giffey and Isaac Bonga move and interact with both their teammates and opposition players on the court.

MindFly and Euroleague Basketball have already broken new ground with this type of technology, with fans loving this type of content, but on the Final Four stage – with so many eyeballs on the event – new streaming records are almost guaranteed to be achieved.

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the BKT EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the EB Sports Business MBA trains future professionals in sports management.