PRESS RELEASE

Memories for the stars in the stands

When you go to the big games to cheer on your team, you can take photos of your favorite players on the court in action, but getting photos of yourself rooting them on was more of a challenge. The EuroLeague Final Four makes it easy!

Motorola presents an AI-based program to capture fans in action at the Final Four. Photos will be taken in the stands and at the VIP Hospitality experience at Uber Arena as well as at the FanZone. Once your face is recognized, your photo will be shared directly to your smartphone.

All you need to do is go to https://euroleague.getpica.com and allow the service to record an image of your face with its AI facial recognition software. After that, each fan will receive a private folder with only the photos in which they appear. These photos can then be downloaded or shared on social media.

Use the #F4GLORY hashtag to make sure everyone sees you in action at the Turkish Airlines EuroLeague Final Four!

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the BKT EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the EB Sports Business MBA trains future professionals in sports management.