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| Motorola and Euroleague Basketball’s One Team partner to promote sportsmanship and life values through basketball |
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Motorola and Euroleague Basketball proudly announce a new phase of their agreement through the launch of the joint ‘Bouncing For Good’ initiative. A project that, in line with Euroleague Basketball and Motorola’s ESG strategies – and with the help of Euroleague Basketball’s clubs and the One Team program – will organize multiple workshops and donate basketballs to schools and social entities around Europe, driving real social impact within local communities.
Each participating club will develop a specific project led by its One Team coach, together with a local school or social entity, that is tailored to its community’s needs. As part of Motorola and Euroleague Basketball’s joint partnership, this initiative is designed to help bring basketball closer to schools and children in the community, encouraging art, sports values, and creativity through interactive workshops.
For the moment, five partnered clubs in association with schools and social entities across Poland, Italy, Greece, Spain and France will participate in the program, starting with Poland on October 15, 2024. Each school or social entity will participate in a workshop on sports values, led by the club’s One Team coaches, where children will be encouraged to get creative by painting a mural of the the 'perfect basketball’, using their learnings on colors and associating them to sports and life values. A local artist will then capture the mural and replicate it on a real basketball.
After the workshop, Euroleague Basketball’s professional players will visit each group to present the specially painted basketball as a prize for the entity. In addition, the school or social entity will receive a signed team jersey to keep as a trophy, along with Euroleague One Team and Motorola-branded T-shirts, in addition to over 300 basketballs for the children to enjoy.
Jakub Schenk, One Team Ambassador from Trefl Sopot, will be the first player to participate in this initiative, and more from the other teams will be announced soon.
Motorola devices will play a central role throughout the workshops, offering the children a range of educational and engaging activities put on by the One Team coaches. They will also get the chance to connect with their basketball heroes during a live "Dream Call" with the participating players and connect in interactive group quizzes on Motorola phones, enhancing both learning and excitement.
Additionally, students will participate in other fun and enriching activities such as assembling puzzles featuring the images of the ambassadors, creating an interactive and enjoyable experience or conducting interviews with their coaches/teachers playing to be journalists for one day while capturing their insights on the importance of the initiative, with Motorola devices playing a supporting role in the educational activities.
We’re incredibly proud to deepen our partnership with Euroleague Basketball through the ‘Bouncing For Good’ initiative, which allows us to work hand-by-hand with One Team, their CSR program that directly contributes to shaping the futures of children across Europe,” said Daniela Idi, EMEA Marketing Director at Motorola. “As part of this initiative, we are donating not only basketballs to promote the practice of the sport but also IT support, to schools and social entities that need it the most. By leveraging our technology in these workshops, we’re not just providing tools to support the teachings; we’re creating experiences that inspire creativity, promote sportsmanship, and foster meaningful social connections. It’s an initiative that perfectly aligns with our mission to empower communities and make a lasting difference.”
Abigail Martin Maldonado, Director of Sustainability and Development Projects at Euroleague Basketball: “We are very thankful to Motorola for supporting the launching of this "Bouncing For Good” initiative. A very inspiring artistic and social initiative addressed to children in the community that will allow the club to convey on the importance not only of sports values but of the life values that One Team promotes to enhance communities”.
About Lenovo & Motorola
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a pocket-to cloud portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). Motorola Mobility LLC was acquired by Lenovo Group Holdings in 2014. Motorola Mobility is a wholly owned subsidiary of Lenovo, and is responsible for designing and manufacturing all Moto and Motorola branded mobile handsets and solutions. To find out more visit https://www.lenovo.com, and read about the latest news via our StoryHub and Motorola Global Blog.
About One Team
One Team, Euroleague Basketball's corporate social responsibility (CSR) program, supported by Turkish Airlines as the One Team Founding Patron and with the collaboration of Special Olympics as Proud Partner, uses basketball to achieve real social impact in our communities. With an innovative model of interconnectedness across an entire continent, Euroleague Basketball and its clubs have developed a complete CSR program that brings together activities from each team in an integrated, impactful way, working under the theme of "community integration" that actively addresses targets of the United Nations Sustainable Development Goal 10 on Reduced Inequalities. Each participating club develops a specific One Team project tailored to its own community needs to benefit groups in danger of exclusion due to problems such as substance abuse, gender equality, physical or intellectual disability. Since its founding in 2012, the One Team program has reached already directly and indirectly more than 26,000 participants, involved 79 EuroLeague and EuroCup clubs and 370 Ambassadors through its various projects.
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