PRESS RELEASE |

Armani, Euroleague Basketball extend successful partnership for eighth year

Euroleague Basketball is thrilled to announce the renewal of its partnership with Armani for the 2024-25 season, marking the eighth consecutive year of collaboration. As an Official Global Partner of the Turkish Airlines Euroleague and the BKT EuroCup, Armani continues to solidify its presence at the intersection of high-end fashion and sports.

Since joining forces in the 2017-18 season, Armani has embraced its role in the Euroleague Basketball community, aligning its brand with the premier basketball competition in Europe. This renewed partnership will enhance Armani's visibility in key markets renowned for both fashion and sports, creating unique experiences for fans and stakeholders alike.

“We are delighted to extend our partnership with Armani for another season,” said Gawain Davies, Euroleague Basketball Chief Commercial Officer. "This collaboration not only enhances the visibility of Euroleague Basketball, but also reinforces the connection between fashion and sports. Together, we are committed to delivering exceptional experiences for our fans and celebrating the rich heritage of both brands.”

This partnership comes on top of Armani's deep connection to the historic club and reigning Italian League champion EA7 Emporio Armani Milan, which is also a regular in the Turkish Airlines EuroLeague. That sponsorship further intertwines Armani's legacy with the values of excellence, passion, and teamwork that both the brand and club represent.

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the BKT EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the EB Sports Business MBA trains future professionals in sports management.