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| Euroleague Basketball and IMG Extend Landmark Partnership Until 2036 |
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Visuals to illustrate the story HERE
Euroleague Basketball, the organiser of Europe’s premier professional basketball club competitions – the Turkish Airlines EuroLeague and the BKT EuroCup – and IMG, a global sports marketing agency, have announced the renewal of their partnership agreement. This extended collaboration will run through the 2035-36 season, building upon the success of their joint venture launched in 2016.
The decision to renew the partnership for an additional 10 years, well ahead of the original agreement’s expiration, reflects the strength of the partnership and follows significant achievements over the past eight seasons. The joint venture has been instrumental in elevating Euroleague Basketball’s global presence and delivering exceptional viewing experiences for fans worldwide.
“This renewal marks a pivotal moment in our shared journey with IMG. Together, we have revolutionised European basketball and set new benchmarks for fan engagement and media production,” said Paulius Motiejunas, Euroleague Basketball CEO. “Looking ahead, the Euroleague Basketball organisation and its shareholders are committed to continuing this successful partnership and bringing even greater experiences to our growing fanbase.”
Under the renewed agreement, IMG will continue to drive long-term growth for the league through media rights distribution – an area that has seen remarkable growth since the inception of the partnership – brand partnerships, strategic consulting, digital services, and streaming. IMG will also continue as the exclusive live events broadcast production partner, further advancing best-in-class production standards that have become a hallmark of sports competitions.
Adam Kelly, President, Media, IMG, added: “We are proud of the transformational growth we have achieved in partnership with Euroleague Basketball. Together, we have significantly increased revenues and reach and reimagined the fan experience through enhancements across commercial partnerships, state-of-the-art production, competition structure, digital, streaming, and data. European basketball has never been in a stronger position, and we are committed to building even greater value for the league, competitions, clubs, partners, and fans for years to come.”
The partnership between Euroleague Basketball and IMG began in November 2015 with the signing of a groundbreaking 10-year joint venture. This collaboration was designed to manage the commercial media rights of Euroleague Basketball competitions, enhance media content production and distribution, and provide wide-ranging support programming. The aim was to expand Euroleague Basketball’s global footprint while delivering a world-class viewing experience for basketball enthusiasts.
In its first season, the joint venture created a new competition model for the Turkish Airlines EuroLeague, a true League. This format, in which all teams compete against each other, has driven exponential growth in audience engagement and established Euroleague Basketball as a premier global sporting spectacle.
About Euroleague Basketball
Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the BKT EuroCup, as well as the sport’s premier under-18 showcase, the Adidas NextGen EuroLeague.
The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the EB Sports Business MBA trains future professionals in sports management.
About IMG
IMG is an industry-leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the All England Lawn Tennis & Croquet Club (Wimbledon), EuroLeague Basketball, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of Endeavor, a global sports and entertainment company.
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