PRESS RELEASE |

Euroleague Basketball and Deutsche Telekom extend partnership for three more seasons

MagentaSport to continue broadcasting EuroLeague and EuroCup Until 2029

Deutsche Telekom and Euroleague Basketball have announced the renewal of their broadcast agreement, continuing a partnership that began in 2015. This new extension will ensure that the Turkish Airlines EuroLeague and the BKT EuroCup will remain on MagentaSport, Deutsche Telekom's dedicated sports platform, until the end of the 2028-29 season.

The agreement, finalized well in advance of the previous extension's expiration in the 2025-2026 season, highlights the strong synergy and commitment between Euroleague Basketball and Deutsche Telekom. This partnership, set to span more than a decade, reinforces MagentaSport's dedication to delivering premier basketball content. Fans can look forward to continued live HD broadcasts of all Turkish Airlines EuroLeague and BKT EuroCup games, including one top game per round available on a free-to-air basis.

"We are thrilled to extend our partnership with Deutsche Telekom and MagentaSport," said Alex Ferrer Kristjansson, Euroleague Basketball Marketing and Communications Executive Officer "Their commitment to providing high-quality broadcasts and a comprehensive fan experience aligns perfectly with our goal of growing the sport of basketball In Germany. This renewal is a solid evidence of the success of our collaboration and the increasing popularity of our competitions in Germany."

Germany remains a key market for Euroleague Basketball. The country boasts top-tier teams such as ALBA Berlin and FC Bayern Munich in the Turkish Airlines EuroLeague, and ratiopharm Ulm and Veolia Towers Hamburg in the BKT EuroCup. Furthermore, Germany has hosted Euroleague Basketball's signature event, the Final Four, multiple times, including three editions in Berlin (2009, 2016, 2024) and one in Cologne. The German fanbase has seen a remarkable 50% growth over the last five seasons, contributing to the increasing popularity of the competitions, which have enjoyed a a 272% rise in TV audience numbers on MagentaSport on the same period.

"We have an outstanding, trusting partnership with the Euroleague, which is also characterized by a shared desire for constant development. We continuously maintain and develop the sports content with our partners. This is especially true for the top Euroleague competitions with major clubs, which has a rapidly growing audience. The EuroLeague provides weekly proof that it is the best league in Europe with the best players - the premier class of basketball," says Dorothea Jacob, VP Proposition & Content MagentaTV.

MagentaSport delivers an exceptional product each competition round, featuring top-quality live game broadcasts and a comprehensive 360-degree fan experience. This includes extensive coverage across digital channels and the weekly program "The Conference," where top German basketball journalists provide in-depth analysis and custom content such as the "Road Trip Series," features, documentaries, and exclusive interviews.

In addition to Euroleague Basketball competitions, MagentaSport's basketball´s portfolio includes the 2025 FIBA Women’s EuroBasket Qualifiers and Tournament, as well as the 2025 FIBA EuroBasket, among other sports content.

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the BKT EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the EB Sports Business MBA trains future professionals in sports management.