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Euroleague Basketball partners with Tech Barcelona
Euroleague Basketball’s FanXP Innovation Challenge has partnered with Tech Barcelona to elevate the mentoring program of the event and connect the participating start-ups to a wide-ranging investor network.

With the aim of offering fans the best experience possible, the FanXP Innovation Challenge – staged in collaboration with N3XT Sports – challenges the latest generation of tech startups to join the sports fan revolution with creative and unique ideas. 38 applicants have thrown their hats into the ring - ranging from arena management to digital fan engagement - to take part in the biggest basketball startup competition in the world, with those entries facing a review by a jury panel before the top nine are selected to join a virtual final event. Content creation platform Slate took the prize among this years’ finalists ImagineAR, LivXp AG, Fanprime, Seyu Solutions Ltd., Sceenic, Slate, LiveDuel, FanDome FRM and Clupik.

Supporting the contest, Tech Barcelona is an independent and non-profit association that works to consolidate Barcelona as a technological and digital hub of international reference. Created in 2013, it represents more than 1,000 members - entrepreneurs, founders, executives or investors - and has more than 70 partner companies, leaders in their sector, committed to the project.

Roser Queralto, Euroleague Basketball’s Chief Business Officer, said: “We are committed to staying at the forefront of technology innovations within the framework of professional sports, and partnering with initiatives like Tech Barcelona will help maintain our position as a progressive and forward-thinking organization.”

Didac Lee, Vicepresident of Tech Barcelona said: “The collaboration between Euroleague Basketball and Tech Barcelona is good news for the sports tech ecosystem. Startups and corporations have to work hand in hand to generate the growth dynamics that we want for Barcelona, which is already the third most preferred city for European entrepreneurs, for it to be consolidated as an international hub for the tech and sports industries.”

About Tech Barcelona

The objectives of the association are to promote talent, support entrepreneurship, attract investment and improve the competitiveness of companies. Tech Barcelona has consolidated itself as the backbone of the ecosystem, with a program of connections and knowledge aimed at promoting the growth of the digital and tech sector and the transformation of the economic model of the city and the country; in a context of international projection while taking into consideration the impact of technology in our society.

The Tech Barcelona ecosystem model is deployed through the Urban Tech Campus project: a network of unique buildings connected so that innovation and technology are integrated into the city, involving and interacting with its citizens. The main one is Pier01 in Palau de Mar; Pier03 in the Porxos d'en Xifré building. The next projects are Hac Te- Art Tech, in Montjuïc; Pier HealthHub in Via Laietana, Pier05 Fintech Hub in the Borsa de Barcelona, and the Urbantech Hub.

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages and organizes the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.


The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational programs. Its ground-breaking corporate social responsibility program One Team features all EB clubs that have already made a difference in the lives of over 22,000 participants. Its Sports Business MBA trains future professionals in sports management.

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