PRESS RELEASE

Euroleague Basketball, TikTok LIVE renew partnership for 2025-26 Season

Rivalry Series LIVE Shows return with SBB, presented by Etihad & Experience Abu Dhabi

Following a successful initial collaboration, Euroleague Basketball and TikTok are renewing their partnership for the 2025-26 season with TikTok. The renewed alliance will continue to bring the EuroLeague’s biggest games to Gen Z audiences through immersive, interactive content on TikTok LIVE.

Last season’s collaboration — which featured activations at Hoop District and the EuroLeague Final Four in Abu Dhabi — generated impressive engagement across TikTok.

At the heart of the renewed collaboration is the return of the TikTok LIVE Show, hosted by SBB-UK, as part of the Rivalry Series presented by Etihad & Experience Abu Dhabi. The show will spotlight the EuroLeague’s most highly-anticipated matchups, including iconic derbies and headline clashes. The first LIVE Show will feature Dubai Basketball's debut in the EuroLeague against Serbian Powerhouse Partizan Mozzart Bet Belgrade.

Here's what you can expect from the TikTok LIVE Show:

Immersive live coverage: Fans will experience full gameday coverage – from city exploration and fan rituals to courtside action and post-game reactions.
Local vibes: Each episode will showcase the unique culture of EuroLeague cities, with content filmed in local cafés, legendary courts, and buzzing arenas.
Authentic voices: Hosted LIVE by SBB from the official EuroLeague TikTok account, the show will feature attendees at their first EuroLeague game, passionate fans, and celebrity guests.

TikTok will support all LIVE content to maximize reach and engagement, using native tools like polls, Q&As, filters, and effects to create a dynamic viewing experience for fans watching from home.

TikTok LIVE Show schedule:

Sept 30 – Dubai Basketball vs Partizan Mozzart Bet Belgrade

Nov 07 – FC Barcelona vs Real Madrid

Nov 11 – Paris Basketball vs Panathinaikos AKTOR Athens

Dec 12 – Partizan Mozzart Bet Belgrade vs Crvena Zvezda Meridianbet Belgrade

Jan 02 – Panathinaikos AKTOR Athens vs Olympiacos Piraeus

Jan 26 – Fenerbahce Beko Istanbul vs Anadolu Efes Istanbul

Feb 13 – Panathinaikos AKTOR Athens vs Fenerbahce Beko Istanbul

Mar 06 – Olympiacos Piraeus vs Panathinaikos AKTOR Athens

Apr 02 – Crvena Zvezda Meridianbet Belgrade vs Partizan Mozzart Bet Belgrade

Stay tuned to @EuroLeague on TikTok for exclusive content, behind-the-scenes access, and the return of the most immersive basketball show on the platform.

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the EuroLeague and the BKT EuroCup, as well as the sport’s premier under-18 showcase, the Adidas NextGen EuroLeague.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the EB Sports Business MBA trains future professionals in sports management.