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London hosts the latest ‘Bouncing For Good’ stop

Euroleague Basketball’s One Team, Motorola and the London Lions inspire local students at King Solomon Academy

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‘Bouncing For Good’, the community initiative created by Euroleague Basketball’s One Team program in partnership with Motorola, made its latest stop in London this week as the project continues its multi-city journey across Europe. The event was co-organized with the London Lions, bringing basketball, creativity and inspiration to the students of King Solomon Academy.

After successful activations in Belgrade and Valencia earlier this season, Bouncing For Good continued to build momentum in London, engaging young people through an interactive workshop designed to promote teamwork, confidence, and positive life habits. One Team coaches, London Lions staff and volunteers guided students through a blend of basketball drills, team-building exercises and creative challenges that encouraged both physical activity and personal growth.

King Solomon Academy — located in central London and known for its culturally diverse community and commitment to equity — welcomed the program as part of its ongoing efforts to support students from a wide range of socioeconomic backgrounds. With 62% of its pupils receiving free school meals, the school places strong emphasis on providing opportunities that enrich students’ educational and social experiences.

During the afternoon, Bouncing For Good culminated in a special basketball donation, where London Lions players Amin Adamu, Mo Soluade together with Jada Lewis and Sara Ahmadpour from the London Lions Women’s team presented new basketballs to the school and participate in fun on-court activities with the students. The players shared insights from their own journeys in sport, helping inspire the next generation to stay active, ambitious and engaged.

Amin Adamu, also the One Team ambassador of the London Lions program, expressed his enthusiasm for being part of the initiative: “Growing up, basketball played a huge role in helping me build confidence and stay focused, so being here and sharing that with young people means a lot to me. If programs like this can give kids a positive space to learn, express themselves and feel supported, then it’s already making a real difference and I’m very happy to be able to take part of it”.

The partnership between Euroleague Basketball’s One Team, Motorola and local clubs such as the London Lions underscores a shared commitment to using sport as a tool for social good. With more European cities scheduled for upcoming visits, Bouncing For Good will continue delivering meaningful community engagement throughout the season.

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the EuroLeague and the BKT EuroCup, as well as the sport’s premier under-18 showcase, the Adidas NextGen EuroLeague.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the EB Sports Business MBA trains future professionals in sports management.