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EuroLeague TV Secures Streaming Rights for Serie A Unipol and Frecciarossa Final Eight

EuroLeague TV has secured the streaming rights to the Italian Basketball League (LBA) for the remainder of the 2025–26 season, further expanding its live basketball offering across multiple international markets.

Under the agreement, EuroLeague TV will stream three games per Regular Season Round of Serie A Unipol, as well as all LBA Playoffs Unipol games and the Frecciarossa Final Eight 2026, making the competitions available for free to all EuroLeague TV subscribers. The streams will debut with the Regular Season Round 18 match-ups between EA7 Emporio Armani Milan -Germani Brescia and Virtus Bologna – Dolomiti Energia Trento on Sunday February 1.

The coverage will be accessible across Turkey, the United Kingdom, Switzerland, Bulgaria, Germany, Austria, Finland, the Netherlands, Belgium, Sweden, Norway, Denmark, Portugal, Romania, Hungary, the United Arab Emirates, and Australia.

As Euroleague Basketball’s dedicated OTT platform, EuroLeague TV continues to enhance its value proposition by offering an expanded portfolio of live content. In addition to the newly acquired LBA competitions, the platform delivers full coverage of EuroLeague and BKT EuroCup competitions, alongside a wide range of exclusive editorial and on-demand content.

This agreement marks another strategic step in EuroLeague TV’s mission to broaden its live sports offering and reach new audiences, following last season’s coverage of the LBA Final Eight and Playoffs and the Pavlos Giannakopoulos Tournament streamed last summer.

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the EuroLeague and the BKT EuroCup, as well as the sport’s premier under-18 showcase, the Adidas NextGen EuroLeague.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the Euroleague Basketball Institute (EBI) trains future professionals in sports management through his Sports Business MBA.