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Euroleague Basketball partners with Simplicity Basketball to celebrate and support players’ families
Event venues, schedules, family dedicated encounters, accesses and much more available at Google Play and Apple Store. |
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Euroleague Basketball is proud to announce a strategic collaboration with Simplicity Basketball, an innovative platform dedicated to supporting the lives of professional athletes and their families off the court.
This partnership begins well ahead of the 2026 EuroLeague Final Four Athens presented by Etihad, offering early access to a suite of curated resources and bespoke support that help families plan their journey and approach the event in a smoother, more enjoyable way. It then extends on-site to further enhance the overall experience for players’ spouses, partners, and children.
This initiative recognizes that the well-being of a player’s family is integral to the athlete’s performance and the overall health of the basketball ecosystem. By integrating Simplicity Basketball’s expertise – led by a team of experienced basketball partners who have lived the reality of international sports life – the EuroLeague is setting a new standard for holistic care in professional sports.
A Curated Family Experience
The partnership focuses on delivering an end-to-end support system during the Final Four, ensuring that families can navigate the host city with ease and confidence. Key benefits include:
• Dedicated Final Four Hub: A centralized mobile resource within the Simplicity Basketball app providing real-time information on city services, transportation, and exclusive cultural tips.
• On-Site Concierge & Liaison: A dedicated professional support team on the ground to manage logistics, hospitality, and communication, allowing players to remain focused on their game.
• Curated Programming: Exclusive events and shared activities designed to foster a sense of community among the families who share the unique journey of professional basketball.
Empowering the Human Side
Beyond the logistical support, this collaboration highlights the often-unseen "human side" of professional basketball. Through this partnership, the EuroLeague celebrates the resilience, identity, and shared experiences of the women who build homes and support careers across borders. By elevating these personal stories, the EuroLeague continues to deepen its emotional connection with fans, offering a more authentic and inclusive narrative of the sport we all love.
ABOUT SIMPLICITY BASKETBALL
Simplicity Basketball is an all-in-one lifestyle platform designed to support professional basketball players, their partners, and families as they navigate life across new teams, cities, and countries around the world. By delivering insider knowledge, trusted recommendations, and access to a curated network of vetted businesses, services, and local resources, Simplicity Basketball helps families feel informed, connected, and at home wherever basketball takes them.
More info at www.simplicitybasketball.com
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