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adidas Hoop District: The glory awaits in Athens
The tournament will mark the opening of the FanZone on Thursday with four teams competing for the €10,000 grand prize
Fans will have the chance to see Marie, Andrej, Simone, Elvis, MK and EuroLeague legends in the ultimate urban basketball and lifestyle event |
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The road to glory reaches its final stop in Athens as adidas Hoop District returns for its Grand Finale, bringing together the four finalist teams and more activities and entertainment than ever for an electrifying Final Four showdown during the biggest week of the European basketball season.
Taking place as the exclusive opening event of the FanZone, Euroleague Basketball and adidas are set to deliver a unique mix of basketball, entertainment and urban culture at the heart of the Greek capital. Everything streamed live on the EuroLeague Tik Tok channel.
After stops in Paris and Munich, the competition now reaches its climax with Team Germany, Team France, Team Italy and Team Etihad battling for the adidas Hoop District crown and the grand prize of €10,000. Marie will represent Team France, while Andrej arrives in Athens as one of the favorites after leading Team Germany to victories in both Paris and Munich. Simone will represent Team Italy, while Elvis will lead Team Etihad into the decisive stage of the competition all equipped in their favorite adidas Basketball kickz.
Beyond the games, adidas Hoop District will once again transform basketball into a full cultural experience. A strong lineup of creators from the participating teams, alongside invited guest creators, will be on site to engage with fans and cover the entire event throughout the evening.
One of the highlights returning to adidas Hoop District will be MK’s popular 1v1 challenge, with MK himself hosting a 30-minute session where fans and creators will face each other in head-to-head battles in front of the crowd.
The star appearances don’t stop there as several EuroLeague legends will also make special appearances at Hoop District between 20:00 and 21:00. Fans will have the chance to meet Mike Batiste, Kyle Hines, and Georgios Printezis, who will join the celebration and interact with attendees during the event.
Fans attending can also expect a packed entertainment schedule throughout the evening, including on-court activations by adidas dancers and interactive experiences from BKT and Etihad Airways, with plenty of opportunities for spectators to participate and win exclusive prizes.
Etihad Airways will elevate the experience with an exclusive VIP stand, Etihad cabin crew on site and local influencers covering the event live, while also taking over the halftime entertainment with interactive fan activations and special prizes for participants.
BKT will invite fans to pose with the official EuroLeague trophy through a dedicated photo booth experience, while also bringing basketball arcades and its popular Basketball Tic-Tac-Toe activation to the court throughout the evening.
For those who don’t win prizes on the night, the official adidas merch stand will be open and available for everyone throughout the whole weekend to get official Final Four gear and many more.
Music will also play a central role in the event atmosphere. adidas, as naming partner, will bring DJ Tropical and local performer Rack to keep the energy high throughout the evening.
Lucky fans attending adidas Hoop District will also have the chance to win tickets to the 2026 EuroLeague Final Four Athens presented by Etihad through a special giveaway during the event.
Registration for the adidas Hoop District Grand Finale is now open, with fans able to secure their access HERE
From elite competition to music, creators, legends and fan activations, Hoop District Athens promises to be the ultimate opening celebration for Final Four week.
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