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Euroleague Basketball, Domino's celebrate partnership renewal

New agreement will last through 2023
Euroleague Basketball and Domino's, a leader among multinational pizza restaurant chains, celebrated the extension of their partnership with a presentation event on Monday in Istanbul to highlight a contract renewal that will bind both organizations together for two more years.

Domino's Turkey became an Official Partner of the Turkish Airlines EuroLeague and the 7DAYS EuroCup in 2020 thanks to a recognition of shared values and audiences with EuroLeague Basketball. Monday's presentation featured Kimon Stefos, Sales Director Corporate Partnerships and Licensing for Euroleague Basketball, Aslan Saranga, DP Eurasia Group CEO, and Pınar Togay, Domino's Turkey Marketing and Sales Director, explaining to all media and influencers attending the details of the agreement.

"It is a pleasure to announce that such an iconic brand as Domino's Turkey has renewed its confidence in us, because this kind of relationship does not happen by chance," Mr. Stefos said. "This agreement is one more indicator of the growth in popularity of Euroleague Basketball competitions and the consequences of all the work done together with our clubs and partners. I want to thank Mr. Saranga for his confidence. Since 2020, we have focused on reaching our common goals by knowing what Domino's wants and developing a specific individual plan to provide enhanced global exposure while at the same time ensuring higher engagement and impact from our fans."

In the press conference, Mr. Saranga said: "Nowadays, everyone is in need of enjoying some pleasant times. As Domino's, since our mission is to make our consumers happy, we have decided to support sports and basketball, and we wanted to reach them from everywhere. We have renewed our official sponsorship agreement until 2023, and we are very proud to be a partner of Euroleague Basketball, the most prestigious basketball organization in Europe. At the same time, we are very happy to be part of the most exciting moments in basketball."

Domino's, founded in 1960, operates in more than 90 countries and has approximately 17,000 restaurants worldwide. Active in Turkey for the last 24 years, with 584 stores in 76 cities, Domino's is leading the pizza industry in Turkey. Domino's, one of the most iconic brands in the world, is becoming a consistent presence at EuroLeague and EuroCup games, as well as on the media platforms of both competitions. These two global brands will continue combining their decades of expertise in order to continue bringing unforgettable experiences to all the devoted fans.


Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages and organizes the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.


The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational programs. Its ground-breaking corporate social responsibility program One Team features all EB clubs that have already made a difference in the lives of over 22,000 participants. Its Sports Business MBA trains future professionals in sports management.

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