Euroleague Basketball, Endesa launch Street Arena Tour

Information and registration at

Euroleague Basketball and Endesa are pleased to unveil the Street Arena Tour in some of the most important cities in Spain and Germany. With the Turkish Airlines EuroLeague Playoffs and the 7DAYS EuroCup Finals right around the corner and the courts across Europe starting to heat up, Endesa and Euroleague Basketball want their fans to celebrate this moment of the season with a complete basketball experience.

In their second season of partnership together, Endesa and Euroleague Basketball are tightening their relationship with the Street Arena Tour, with Endesa as the main sponsor. Endesa continues support basketball with this innovative project, a travelling Fan Zone that will stop in five different cities.

Following Euroleague Basketball's strategy of providing its partners with extra-value activations that directly engage basketball fans through cool and unique experiences, Endesa has partnered with Euroleague Basketball to bring basketball closer to fans across Spain and Germany.

For four consecutive weekends, the Street Arena Tour will visit Valencia, Malaga, Madrid, and Barcelona to build up momentum among fans for the Final Four in May in Vitoria-Gasteiz, Spain. Then the tour will touch down in Munich, Germany on the last weekend in April. On top of it all, everyone who visits the event will have a chance to get amazing prizes provided by Endesa.

The Street Arena Tour will make its first stop at Valencia, where all "taronja" and basketball fans will have the chance to enjoy this basketball experience at the state-of-the-art Ciudad de las Artes y las Ciencias, one of the main tourist attractions of the Mediterranean city, and located very close to Valencia Basket's arena, Pabellon Fuente de San Luis. Valencia Basket fans will be able to celebrate their team's qualification to the 2019 7DAYS EuroCup Finals, which will be played between April 9 and 15.

The epicenter of the Street Arena Tour will be the 3x3 tournament being held all weekend, where all fans will play to win and earn prizes. The event will also have an area with technical drills. Fans will have the chance to show their ability in a vertical jump and skills test plus show off their ball skills with "The Lazer 9000". Fans entering "The Truck" will have the chance to challenge each other playing video games or Endesa's prizes roulette. They may also take pictures with the Turkish Airlines EuroLeague trophy – the same one that will be handed to the champions next May – in an environment simulating a real locker room.

The Graffiti Wall will bring the urban art perspective to the event, with David de Limón the famous artist and Graffiti painter from Valencia, painting and creating the Graffiti Wall during the event. 

All these activities will happen while DJ Vitobeatz enlivens the event with his rhythm and flow.

Valencia Basket will also have an important role at the Street Arena Tour of Valencia with the presence of PAM, the official mascot of the team, while photo call allows fans to take pictures with the club's 7DAYS EuroCup championship trophies from 2003, 2010 and 2014.

The Street Arena Tour is set to happen on the following dates:

March 30-31: Valencia, Ciudad de las Artes y las Ciencias
April 6-7: Malaga
April 13-14: Madrid
April 20-21: Barcelona
April 27-28: Munich

In each city, opening hours will be Saturday from 10:00 to 20:00 and Sunday from 11:00 to 20:00.

You can find out more information about the event and register to play the 3-on-3 tournament at Join the fun at the Street Arena Tour, feel like a pro and get the chance to win amazing prizes!



Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages and organizes the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.


The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational programs. Its ground-breaking corporate social responsibility program One Team features 40 clubs that have already made a difference in the lives of over 16,000 participants. Its Sports Business MBA trains future professionals in sports management.

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