PRESS RELEASE |

MCS acquires 7DAYS EuroCup broadcast package in France

The MCS Group has obtained the rights to broadcast a selection of 7DAYS EuroCup games during the rest of the 2021-22 season through its dedicated basketball OTT channel MCS Basket.

MCS Basket will offer all French basketball fans a selection of the best games of the 7DAYS EuroCup, including select games of French representatives Boulogne Metropolitans 92 and Mincidelice JL Bourg en Bresse, as well as do-or-die showdowns from the eighthfinals, quarterfinals, semifinals and the most crucial moment of the season, the 7DAYS EuroCup Final.

7DAYS EuroCup games will join a wide basketball offering on MCS Basket as the OTT platform already offers the Spanish, Italian, Israeli and Turkish domestic leagues.

Multi Channel Sport Group (MCS) joins a stable of broadcasters offering French fans the best in European basketball. The Olympique Lyonnais OTT platform OLPAY broadcasts all LDLC ASVEL Villeurbanne games in the French territory. Monaco TV – the public television of the Principality of Monaco – airs all AS Monaco games. L'Equipe airs a selection of Turkish Airlines EuroLeague games. And EuroLeague.TV, the league's official OTT platform, offers all Turkish Airlines EuroLeague and 7DAYS EuroCup games.

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the EB Sports Business MBA trains future professionals in sports management.