PRESS RELEASE | *|date_euroleague|*
New EuroLeague partner KICKZ to create streetwear collections
Euroleague Basketball is pleased to have streetwear clothing giant KICKZ join the top club basketball competition in Europe as a new long-term partner. KICKZ will create dedicated collections to serve the EuroLeague community with stylish and officially-licensed fan merchandise.

The agreement begins with the 2019 Turkish Airlines EuroLeague Final Four in Vitoria-Gasteiz, Spain, and runs through the end of the 2020-21 season. KICKZ will release a limited-edition t-shirt collection for the 2019 Final Four that will be available exclusively at, at EuroLeague KICKZ kiosks at the Final Four, and at select KICKZ stores in Germany.

"We are very proud to welcome KICKZ to our family of partners. KICKZ is a reference in the European basketball and streetwear market and this brings our fans an exclusive opportunity to wear stylish collections of their favourite teams," Roser Queralto, Chief Business Officer at Euroleague Basketball, said. "We are confident that KICKZ will bring the Euroleague Basketball clothing collection to a brand-new level as they perfectly match a trendy fashion component with the tradition that all our clubs represent."

KICKZ will produce a line of clothing for all 18 teams in the EuroLeague season next season. That line is scheduled to be unveiled in October. KICKZ will design, produce, market and distribute the items from the club collections.

"This is an exciting opportunity to huddle up with Euroleague Basketball. I believe that European basketball enthusiasts will love the designs and the #nevernotballin look and feel. Partnering with Euroleague Basketball allows us to connect with the world's most passionate basketball fan base and gain access to the best basketball on the continent," said Chris Grosse, CEO KICKZ Never Not Ballin' GmbH. "What I like most about the EuroLeague is that it's hard-nosed, grind-it-out, floor-burn basketball like it's supposed to be played."

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Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages and organizes the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.


The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational programs. Its ground-breaking corporate social responsibility program One Team features 40 clubs that have already made a difference in the lives of over 16,000 participants. Its Sports Business MBA trains future professionals in sports management.

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