PRESS RELEASE |

IMG ARENA EXTENDS & EVOLVES LONGSTANDING EUROLEAGUE BASKETBALL PARTNERSHIP

IMG ARENA, a leading sports content and technology business, has extended its longstanding partnership with Euroleague Basketball for live streaming rights for the sports betting industry marking a decade of collaboration between both companies.

The deal also sees IMG ARENA extend its relationship with Euroleague Basketball to capture live game data in stadia from over 500 matches a season from the Turkish Airlines EuroLeague and 7DAYS EuroCup. IMG ARENA will distribute FastPath Data to hundreds of licensed sportsbook operators around the world in under a second.

The partnership extension builds on Euroleague Basketball's exponential growth on all audience verticals during the last three seasons, with a remarkable 75% growth in TV viewership, over 20% in social media followers and over 25% in on-line viewership.

Roser Queralto, Chief Business Officer of Euroleague Basketball, said: “IMG ARENA is an undisputed leader in the creation, productization and distribution of sports content, and we are delighted not only to renew but bring our collaboration one step further. This is a significant commercial partnership that helps grow the game with thrilling content reaching new audiences and driving fan engagement around the world.”

Freddie Longe, EVP and Managing Director of IMG ARENA, said: “We are delighted to extend our long-standing partnership with Euroleague Basketball, one of the world’s leading basketball leagues. With its global footprint and loyal fan-base, Euroleague Basketball is an essential part of the sports betting eco-system. Our renewed partnership demonstrates the commercial confidence on both sides and establishes a renewed platform for even greater success and innovation.”

Headquartered in London, IMG ARENA is a sports content and technology hub serving the sports, sports betting and sports media eco-systems. IMG ARENA delivers live streaming and data feeds for more than 45,000 sports events annually, as well as for on-demand virtual sports products and front-end solutions including the UFC Event Centre. IMG ARENA’s clients include the ATP, UFC, European Tour, PGA Tour, MLS and the FA.

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the EB Sports Business MBA trains future professionals in sports management.