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Eti's Final Four

Unforgettable Final Four for Baskonia's One Team kids
 
The Turkish Airlines EuroLeague Final Four in Vitoria-Gasteiz was a special event for basketball fans all over the continent, but none more so than Eti Igiebor, a participant in local club KIROLBET Baskonia’s One Team program.

Eti was part of a group of local young children who were invited to take part in a number of exciting activities during the Final Four, including a special public session at the Turkish Airlines EuroLeague FanZone alongside players Kyle Hines, Nikita Kurbanov, Felipe Reyes, Sinan Guler and Sertac Sanli.

Most memorably, he was also given the special privilege of stepping onto the court at Fernando Buesa Arena, accompanying CSKA Moscow star Will Clyburn – who was later named Final Four MVP – onto the floor before the semi-final against Real Madrid.

Hito Rosado, the president of Gizarterako Association, the club’s social partner, beamed: “It’s something they are going to remember for life, to be directly a part of the Final Four.”

It was certainly an unforgettable week for Eti and his friends, but One Team is not just about a few days of activities during the Final Four and Eti has been part of the program for a long time now.

“Eti started with Baskonia’s One Team five years ago,” Rosado explained. “He started to come with his brother, and now he comes with his sister. He’s extremely happy with his routine of coming over two times a week for basketball training. I think the program has had a very positive impact both on Eti and his family. He has learned some fundamental values and recovered the joy of childhood.”

The activities at the Final Four were the climax of a busy One Team season for Baskonia, which delivered its program together with the Gizarterako Association, an open association with a strong street presence and a dynamic and participatory nature.

The program was developed with a focus on social reintegration in the region, as the club’s 5+11 Foundation works on the promotion of healthy lifestyle habits with local boys and girls. Basketball is used to encourage positive values such as healthy lifestyle, sportsmanship, hard work, teamwork and tolerance. The program is dedicated towards children from immigrant backgrounds and those with potential to become excluded from society.

Iker Gonzalez de Garibay, Baskonia’s One Team Manager, added: “With the One Team project we have found a great tool to make a big impact upon children from our city. They have found in basketball a way of life, a way of understanding values, a way of enjoying life and a way of developing themselves.”

One Team, supported by Turkish Airlines as the One Team Founding Patron and with the collaboration of Special Olympics as Proud Partner, uses basketball to achieve meaningful social impact in our communities across Europe and is supported by every club in the Turkish Airlines EuroLeague and 7DAYS EuroCup.

Since its founding in 2012, the One Team program has already helped more than 16,000 participants through its various team-focused projects. 

 
  
 
 
 
 
 
 
 

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages and organizes the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

 

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational programs. Its ground-breaking corporate social responsibility program One Team features 40 clubs that have already made a difference in the lives of over 16,000 participants. Its Sports Business MBA trains future professionals in sports management.

 
 
 
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