Turkish Airlines introduces a new level of innovation to the Final Four
The 2022 Turkish Airlines EuroLeague Final Four in Belgrade will be like none before, with new levels of innovation serving the fans thanks to Turkish Airlines.

Turkish Airlines is collaborating with Hawk-Eye Innovations, which also runs the competition's instant-replay system, to calculate the flight time of players at the Final Four during the most impressive plays. When players rise for show-stopping dunks or a thunder-stealing blocks, fans will be able to learn just how long each was in the air.

Already, during the playoffs, fans have been able to enjoy flight time highlight clips on EuroLeague social media. Now, thanks to Turkish Airlines, those calculations will be made and shared during the game, and fans will be able to enjoy them live during the broadcasts.

Virtual Reality made its Final Four debut last season in Cologne, Germany, where for the first time in European basketball history, VR tickets were sold and fans could follow the action as though they were sitting at courtside. In Belgrade, there will be two 180-degree cameras on each of the backstops and another 360-degree camera from which fans can take control of their view with an Oculus Headset, Andorid or iOS app, or through the dedicated Final Four website.

After the success of last season's first Final Four VR broadcast, this year Turkish Airlines is enabling the technology from YBVR to bring fans to Stark Arena directly from their homes. To access the YBVR experience, fans need to purchase the Euroleague TV Final Four pass.

What's more, in collaboration with VRM and Turkish Airlines, Euroleague Basketball is launching its metaverse; a virtual world where fans will have the opportunity to participate in Final Four activities from anywhere in the world.

Simply log in to with any mobile device or personal computer to create your own avatar and hang out with other fans, play engaging games and earn coins that unlock special features and experiences that money can't buy. These are only for the truest of EuroLeague fans!

Fans participating in Turkish Airlines' Miles and Smiles program can link their metaverse account and collect miles through achievements in the metaverse.

YBVR is redefining the way fans experience live sports and engage at home, in transit and in stadium. YBVR tech enables a new immersive and interactive dialogue with fans, especially the new generations. YBVR cloud-based tech empowers sport and music event organizers and rights holders with new assets for monetization. Fans can decide when, how, what and with whom to enjoy live streams with a premium viewing experience on any device in real-time. Multi-camera viewing, zero-buffering camera changes, immersive replay and co-viewing are just a few features fans will never want to miss again.

YBVR's headquarters are in California with a development team in Madrid and a commercial presence in Japan and Australia. YBVR key investors are VERIZON VENTURES, TELEFONICA WAYRA, GFR Fund, Tech Coast Angels, HTC and several Business Angels.

VRM is a global company that specializes in marketing and technology in the entertainment industry, with a unique value proposition that links people's passions with brands through official phygital (physical + digital) events around the globe. By creating new worlds and parallel universes where VRM allocates NFTs and immersive and unique content experiences, VRM ensures every entertainment property is able to deliver a top experience for fans and brands in this or any new reality.
Thanks to VRM technology, major sporting, artistic and cultural events can offer fully immersive and unique experiences, putting fans and consumers around the globe at the center of the action and providing them with exclusive content.

ABOUT Hawk-Eye Innovations
Hawk-Eye Innovations have been at the forefront of sports officiating and broadcast enhancement technology since 2001, and are the trusted choice for pioneering and inspiring change in sport. The world’s biggest sporting events trust Hawk-Eye to make the right call, when it matters most. Hawk-Eye’s vision-processing, video replay and creative graphic innovations are constantly changing the face of sports officiating, production, content management, fan engagement in every sport. Hawk-Eye forms a key part of Sony’s Sports Business, alongside Pulselive, with a shared mission to deliver best-in-class officiating, broadcast and digital solutions to the sports world.


Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.


The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the EB Sports Business MBA trains future professionals in sports management.

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