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| More digital content than ever at the 2022 Final Four! |
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Euroleague Basketball is taking its digital transformation to the next level with a series of exciting developments that will give fans unique new ways of enjoying the 2022 Turkish Airlines EuroLeague Final Four, to be played in Belgrade, Serbia, from Thursday, March 19, to Saturday, March 21.
Firstly, there are even more ways to follow the live action in Belgrade on EuroLeague TV. Options include the all-access F4 Pass, as well as individual pay-per-view passes for each game, giving users the flexibility to watch the games in any way they wish. All Final Four subscribers will be given access to an exclusive new virtual reality stream that will allow them to follow all the game action from a courtside angle.
SocialieFans is a new tool, provided by Socialie, that will be used to gather and publish content from fans, making them a genuine part of the Final Four experience. The tool will be promoted online and offline, with particular emphasis on fans inside Stark Arena. Fans can upload their videos and images through a QR code, and the best content will then be distributed for everyone to enjoy a unique fans-eye perspective.
Euroleague Basketball is also partnering again with WSC to deliver content through Google One Box, making the most exciting action from the games available in near-live time through Google Discover. The content will be presented by adidas, an official Euroleague sponsor.
Away from Stark Arena, from Thursday morning fans can get involved at the FanZone in Belgrade by taking part in the Dribble Madness game, challenging each other and giving themselves the chance to win special prizes.
Another innovation, powered by Turkish Airlines and in collaboration with VRM, will see Euroleague Basketball launching a new metaverse – a virtual experience that gives fans the opportunity to join the Final Four spectacle from anywhere in the world. Simply go to euroleagueland.com to create your own avatar, hang out with other fans, play engaging mini-games and earn coins to unlock special features and win money-can't-buy experiences. Fans participating in Turkish Airlines' Miles&Smiles program can link their account and collect miles through achievements inside the metaverse.
Euroleague Basketball is also partnering with TrendBasket to launch the official EuroLeague daily game. Visit sportsle.net to find the mystery player of the day and test your knowledge of the league's stars.
Finally, the whole event will be supported by non-stop exclusive content on Euroleague Basketball's official website and the brand-new official Euroleague mobile app, with behind-the-scenes access on EuroLeague's Instagram, Facebook, YouTube, Twitter and TikTok accounts, to make the full Final Four experience accessible to all core and casual audiences.
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