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One Team Welcome Session for Final Four volunteers
A special welcome session for the enthusiastic Turkish Airlines EuroLeague Final Four volunteers tipped off a busy week for One Team, Euroleague Basketball's social responsibility program, on Wednesday evening in Belgrade.

The volunteers were officially welcomed to the Final Four with a One Team Welcome Session, a dynamic activity-filled event at the Ranko Zeravica Arena, which is also the home this week for the Euroleague Basketball Adidas Next Generation Tournament.

This year, a total of 142 volunteers from 17 different countries have been chosen among a record number of 742 candidates that applied. All of them will ensure that everything runs smoothly during the Final Four activities taking place around the Serbian capital.

The volunteers  official welcome took place on Wednesday with a fun session led by the Euroleague Basketball Ambassadors Dusko Savanovic and Joe Arlauckas, as well as special appearances by One Team Ambassadors from two local Euroleague Basketball clubs: Stefan Lazarevic of Crvena Zvezda mts and Aleksa Avramovic of Partizan NIS Belgrade.

"Joe and I had a lot of fun with groups of young and some not-so-young people. The majority of them are here for the first time with One Team, and it is beautiful," Savanovic said. "You can see on their faces they are enjoying this. It is maybe a unique opportunity for them to be in touch with professional athletes, and for us sharing our thoughts; it boosts us with energy. It brought me back to my beginnings when I was starting with basketball. It was beautiful."

Volunteers aged from 18 to 60 had a chance to take part in a fun series of activities promoting the importance of teamwork, while talking and sharing experiences with the ambassadors and players.
Just like the volunteers, the local players who spent this season competing in the Turkish Airlines EuroLeague and the 7DAYS EuroCup, also had a wonderful time.

"It was really fun hanging out with them," Lazarevic said. "They were full of questions and it was great to share the moment with them, and to share my thoughts about basketball and the One Team organization. There is no bigger competition in Europe than the EuroLeague and I am honored to be part of the project."

Avramovic agreed: "EuroLeague is like one big puzzle and we are all the pieces, from the volunteers to the organizers, as well as the players and ambassadors, to share and show good emotions and good vibes and energy to the people. I will always be happy to be available for these kinds of events. I am very honored to be a One Team Ambassador."

This season One Team, celebrates its 10th anniversary. A celebration supported by all clubs and players from both competitions: Turkish Airlines EuroLeague and 7DAYS EuroCup

One Team, supported by Turkish Airlines as the One Team Founding Patron and with the collaboration of Special Olympics as Proud Partner, uses basketball to achieve real social impact in our communities.

With an innovative model of interconnectedness across an entire continent, Euroleague Basketball and its clubs have developed a complete CSR program that brings together activities from each team in an integrated, impactful way, working under the theme of ‘community integration’ that actively addresses targets of the United Nations Sustainable Development Goal 10 on Reduced Inequalities.

Each participating club develops a specific One Team project tailored to its own community needs to benefit groups in danger of exclusion due to problems such as substance abuse and gender, physical or intellectual disability. Since its founding in 2012, the One Team program has reached already, directly and indirectly, more than 23,000 participants through its various team projects.

 Euroleague Basketball is taking its digital transformation to the next level with a series of exciting developments that will give fans unique new ways of enjoying the 2022 Turkish Airlines EuroLeague Final Four, to be played in Belgrade, Serbia, from Thursday, March 19, to Saturday, March 21.

Firstly, there are even more ways to follow the live action in Belgrade on EuroLeague TV. Options include the all-access F4 Pass, as well as individual pay-per-view passes for each game, giving users the flexibility to watch the games in any way they wish. All Final Four subscribers will be given access to an exclusive new virtual reality stream that will allow them to follow all the game action from a courtside angle.

SocialieFans is a new tool, provided by Socialie, that will be used to gather and publish content from fans, making them a genuine part of the Final Four experience. The tool will be promoted online and offline, with particular emphasis on fans inside Stark Arena. Fans can upload their videos and images through a QR code, and the best content will then be distributed for everyone to enjoy a unique fans-eye perspective.

Euroleague Basketball is also partnering again with WSC to deliver content through Google One Box, making the most exciting action from the games available in near-live time through Google Discover. The content will be presented by adidas, an official Euroleague sponsor.

Away from Stark Arena, from Thursday morning fans can get involved at the FanZone in Belgrade by taking part in the Dribble Madness game, challenging each other and giving themselves the chance to win special prizes.

Another innovation, powered by Turkish Airlines and in collaboration with VRM, will see Euroleague Basketball launching a new metaverse – a virtual experience that gives fans the opportunity to join the Final Four spectacle from anywhere in the world. Simply go to to create your own avatar, hang out with other fans, play engaging mini-games and earn coins to unlock special features and win money-can't-buy experiences. Fans participating in Turkish Airlines' Miles&Smiles program can link their account and collect miles through achievements inside the metaverse.

Euroleague Basketball is also partnering with TrendBasket to launch the official EuroLeague daily game. Visit to find the mystery player of the day and test your knowledge of the league's stars.

Finally, the whole event will be supported by non-stop exclusive content on Euroleague Basketball's official website and the brand-new official Euroleague mobile app, with behind-the-scenes access on EuroLeague's Instagram, Facebook, YouTube, Twitter and TikTok accounts, to make the full Final Four experience accessible to all core and casual audiences.


Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.


The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the EB Sports Business MBA trains future professionals in sports management.

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