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Euroleague Basketball expands Web3 strategy with Clancy
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Following the launch of EuroLeague Land, which allows fans to enjoy the 2022 Turkish Airlines EuroLeague Final Four in a virtual immersive experience, Euroleague Basketball is continuing the development of its Web3 strategy by announcing a multi-year partnership with Canadian company Clancy.
Web3 is a new engagement space based on blockchain technology, giving fans the chance to redefine their relationship with their passions and truly own a piece of the content produced by the league, clubs and players.
Video cards, called EuroLeague euroreels, will be minted as non-fungible tokens (NFTs) to ensure the uniqueness of each item. The euroreels capture key moments of the 2021-22 Turkish Airlines EuroLeague season and will be bundled with a set of information and statistics, making them a true collector’s item. Euroreels will come in various rarities and customized cases.
The Euroleague partnership department has been working in the last 12 months to define an appropriate Web3 strategy, maximizing engagement opportunities for fans and consumers. The deal with Clancy aims to not only create new virtual products but to keep the functionality of the products attuned to the engagement expectations of fans.
"Our fans deserve our best efforts to go all-out and create engagement spaces in which they feel comfortable and entertained, and we are very satisfied to have accomplished that with Clancy," Roser Queralto, Chief Business Officer at Euroleague Basketball, said. "The Web3 space is still in its infancy, but partnering with robust companies ensures not only a greater business opportunity, but also a faster learning curve."
Rem Langan, CEO of Clancy, said: “We are very happy to be working with such a progressive and globally renowned sports league. EuroLeague has passionate fans and we are excited to bring them a high-quality digital experience. It is an honor to work alongside a sports and entertainment organization driven by such creativity, innovation and fan-excellence.”
To avoid any speculation, and to give all EuroLeague fans the opportunity to own a piece of competition history, the launch of EuroLeague euroreels will be phased out and from this moment all interested fans can join the euroreels Beta Pass (RBP) list, to get notified when the Beta Platform will go live. This will be the place to create an account in anticipation for the private collection Beta release, before the general public release later on.
Clancy is a fan-based blockchain technology company, whose proprietary platform provides fan-driven businesses with blockchain solutions and custom NFT Markets that are an extension of each partner’s brand. Clancy provides maximum interoperability, enabling partners to secure and control their operations in Web3.0.
Clancy secures collaborative content engagement, trading and gamification through a digital, amped-up interactive NFT experience. Clancy is delivering a new age of NFT fan-based collectibles through sports and entertainment solutions that increase fan bases and maximize engagement. For more information go to www.clancyworld.com
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